Stepping Onto The Ground Floor

GroundFloor Media Communications, recently named one of the Best Places to Work in Denver by the Denver Business Journal for the fourth year in a row, is actively recruiting an SEO/online monitoring specialist to join our expanding team. Are you looking to jump in and work with great clients by developing and executing social media and strategic optimization strategies? Can you look at this ever-evolving industry and bring creative, results-oriented ideas to the table with intense passion, drive and attention to detail? If you have all of this in your arsenal and meet the requirements below, then send us an e-mail.

A little bit about us… GFM (www.groundfloormedia.com) is an award-winning, integrated public relations firm staffed by energetic and dynamic seasoned communications pros. Our clients are our partners, and we are proud to say they come to us from a wide array of industries. For instance, some of our current clients include Qdoba Mexican Grill, USA Cycling, Colorado Garden Show Inc., The Children’s Hospital, Bellco Credit Union, BNSF Railway and Westwood College. We are an entrepreneurial agency offering competitive wages and bonuses, an opportunity to directly share in the firm’s financial success, and flexible work environments and schedules. Most of all, we strive to foster a culture of teamwork, peer-to-peer learning and professional growth; we work hard to make this a great place to work.

SEO/Online Monitoring Specialist – Job Description:
Working closely with our GroundFloor Social Media (GFsM) team, GFM’s SEO/online monitoring specialist will be responsible for providing SEO services and monitoring our clients’ online presence and profiles in a client-facing role. The ideal candidate will have a knowledge of best practices in the field of organic site optimization, a strong understanding of social media in relation to the broader media mix and an understanding of the interplay between online/social media and traditional media. The SEO/online monitoring specialist will have full responsibility for clients’ SEO strategies and tactical implementation, as well as online monitoring both real-time and for measurement and reporting purposes. The successful candidate must apply ethical SEO best practices when performing optimization tasks such as keyword research, competitive analysis, content optimization, meta tag creation, link development, internal linking, site submission, etc. Additionally, GFM’s SEO/online monitoring specialist will keep up to date on current SEO/SEM strategies through continuing education, seminars, subscriptions and self-study.

Requirements:

• 3 to 5 years of full-time experience specifically as an SEO specialist, SEO analyst or SEO manager
• Strong understanding of Web design, applications, navigation and Web 2.0
• Strong knowledge of user-generated content, Web video and viral marketing on the Web
• Proven ability to increase the rankings, traffic and visibility of a Web site via SEO; proven ability to achieve first-page search engine rankings
• Experience developing SEO reports and performing analysis of ranking and analytics data
• Experience monitoring online activity for developing issues/crisis situations
• Experience with social media monitoring tools including SM2/Techridgy, Radian6, etc.
• Experience in using Web site analytics data to discover trends and untapped search terms
• Familiarity with management of paid search campaigns on Google and Yahoo/Bing
• Excellent communication skills, including an ability to interact professionally with clients and deliver presentations as needed
• Analytical thinker, problem-solver
• Self-motivated and able to multi-task
• Effective project management skills
• Ability to develop innovative solutions to clients’ business challenges
• Degree in marketing, IT or related subject

If you’re up to the challenge, send your resume and salary history to careers@groundfloormedia.com. Please include specific SEO and online monitoring/measurement experience in your cover letter. No phone calls please. We will do a better job touching base initially by e-mail.