- What We Believe
- The Team
- Laura Love-Aden
- Ramonna Tooley
- Jim Licko
- Amy Moynihan
- Alexis Anzalone
- Wendy Artman
- Tricia Bennett
- Amanda Brannum
- Ashley Cohen
- Kimmie Greene
- Barb Jones
- Kimberly Langston
- Carissa McCabe
- Rich Miller
- Claire Mylott
- Carrie Odberg
- Emily Port
- Kristina Reilly
- Gil Rudawsky
- Carolann Samuels
- Rebecca Scanlan
- Sarah Sparks
- Jennefer Traeger
- Amy Claire Wild
- Jennifer Wills
- Community Outreach
- Careers
- Contact Us
Alexis Anzalone | Social Media/Public Relations Manager
Biography | The Real Story
Alexis Anzalone shares a true passion and deep understanding of social media, as well as a widely varying background in traditional public relations. Alexis tracks and analyzes emerging media trends, and works with a variety of GroundFloor Media client teams to incorporate the most innovative social media tools into strategic public relations programs.
Prior to joining GroundFloor Media, Alexis was an account supervisor at Formula, a boutique public relations agency in San Diego, Calif. At Formula, Alexis managed both traditional and social media programs for major brands across numerous industries including hospitality; natural foods; consumer electronics; automotive, industrial and aviation lubricants; audio and video production equipment; and software solutions. She secured media coverage in publications ranging from USA Today and Brandweek to Elite Traveler and Good Housekeeping, and executed social media programs utilizing various social mediums including Facebook, Twitter and LinkedIn. She was instrumental to Kashi Company’s launch of its first frozen entrée line; managed countless hardware and software launches for Avid Technology; and directed marketing communications for the automotive, aviation and industrial segments of ConocoPhillips Lubricants. Earlier in her career, Alexis oversaw local, regional and national media for the 20th anniversary of the Los Angeles Marathon at The Blaze Company in Venice, Calif. In addition to managing press for the internationally attended race, she played an integral role in driving media coverage for consumer clients such as 7-Eleven, Bamboo Pet and Pure Beauty.
Alexis earned a bachelor’s degree in broadcast journalism, with a minor in political science, from the University of Colorado at Boulder. Originally from Los Angeles, Alexis now happily resides in Denver with her fiancé and can be found discovering new restaurants with friends and enjoying the mountains nearly every weekend.
Biography | The Real Story
Social Media Maven
Growing up in Los Angeles, Alexis was one of the few who didn’t fantasize about a career on the big screen. Instead, she dreamt of days spent indoors, bathed in the white, fluorescent lights buzzing overheard while she worked with patients-in-need, making the world a better place. But after a few math classes, it was clear that she was no young M.D., so she set her sights on the small screen, with plans to become a news reporter. From there, she would be able to tell the world the marvels of modern medicine…all without a single calculus course.
Oh, we tease. You see, “Lex” (yes, you can call her that, too) actually does continue to make the world a better place just by channeling the positive nature of her dear grandmother who passed away in 2009. Alexis tells us how she was such a great listener, never gossiped and could see the good side of pretty much everyone. Funny – that’s how we see Alexis. Only add in motivated, charismatic and hilarious. She’s willing to look past poor first impressions, doesn’t hold grudges and surrounds herself with people who laugh hard and often. So yeah, we think her grandmother would be pretty proud.
Of course nobody’s perfect. We’ve tried to turn this Lakers fan into a Nuggets gal, but to no avail. Her friends are still trying to convince her to cheer for the home team when they’re not playing head-to-head.
As our social media manager, Alexis does have an incurable obsession with Facebook, Twitter and Foursquare, so it’s too darned bad that Twitter wasn’t around during the college months she spent in Europe. We’d most likely have seen our fair share of Twitpics from the four times birds chose her shoulder to use as a loo. Although, that’s supposed to be lucky, right?
Well, finding Alexis was certainly a stroke of luck for GFM. And that’s the straight poop.
Top Five
On the iPod: Snoop Dogg, Garth Brooks, Justin Timberlake, Frank Sinatra, anything NOT heavy metal
Pet Peeves: Bees, raisins, bananas
Collections: Shoes, purses, clothes
Guilty Pleasure: Shopping! Shopping! Shopping!
The Inside Scoop: Double jointed hands help her multitask on various social media outlets.
