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Gil Rudawsky | Senior Public Relations Manager
Biography | The Real Story
Gil Rudawsky brings 18 years of communications and journalism experience to GroundFloor Media. Most recently he worked as a deputy editor on the business and metro desks at the Rocky Mountain News. Gil is no stranger to deadlines or the changing media landscape, and he actually helped introduce the emerging world of social media to the newspaper. This vast experience translates into expert counsel for GroundFloor Media’s clients, especially in the areas of crisis communication, social media and copywriting.
At the Rocky, Gil was part of the senior management team that helped reorganize the metro and business desks to reflect the changing communications medium as the organization made the transition to a 24-hour online news operation, in addition to publishing an award-winning 150-year-old newspaper. He helped train and institute the newsroom-wide rollout of the use of Twitter and Flickr during the Democratic National Convention, breaking ground nationally by being the first metropolitan publication to send news over social media networks during a major political event.
Gil is equally comfortable in board rooms as he is in union halls, having spent plenty of time during his career in both. He has interviewed numerous high-profile individuals including President Bill Clinton, Israel’s Prime Minister Benjamin Netanyahu and former Disney chairman Michael Eisner. He oversaw coverage of the bankruptcies and reorganizations of United and Frontier airlines; the scandal surrounding former Qwest CEO Joe Nacchio; and the merger between beer giants Adolph Coors and Miller Brewing Company. For eight years, Gil co-wrote the Denver Inc. column appearing weekly in the “Wall Street West” section.
Gil estimates that he’s been pitched by public relations folks no fewer than 50,000 times in his career as a reporter and an editor. This gives him an acute knowledge of what it takes to garner news coverage for a client, as well as what not to doÉ bells and whistles grab attention, but good content creates long-term brand awareness.
A Colorado native, Gil has worked at newspapers in Aspen, Colo.; Florida; and Boulder, Colo., before being hired by the Rocky as a reporter covering the skiing and tourism industry.
He graduated from the University of Southern California (USC) with a philosophy degree and was a member of USC’s swim team. He also attended the University of Colorado Graduate School of Journalism. Gil is a member of the Society of Business Editors and Writers and was an Environmental Business Fellow for the Property and Environmental Research Center and a Business and Economics Fellow for the National Press Foundation.
Gil lives in Boulder with his wife and son. When he’s not at work or spending time with his family, he’s either on his road or mountain bike or trying to put together a foursome for 18 holes of golf.
Biography | The Real Story
A first generation Israeli-American, Gil Rudawsky grew up eating hummus and baba ganoush long before it was considered “mainstream fare.” But then again, being ahead of the curve has always been a comfortable post for this former journalist and lifelong overachiever. Captain of Cherry Creek High School’s state-championship swim team and on the Copper Mountain ski racing team, a master’s in journalism on top of a bachelor’s in philosophy… he was destined to continue down the path of perfection.
But in the early 1990s, when he found himself in the lowest position on the newsroom totem pole at the Aspen Times, he managed to muster a fair deal of fear and loathing for his chosen profession.
Fortunately for Gil, it was around that same time that he was befriended by another Aspen-based writer. Good thing he was a swimmer, because after many nights of trying to drown his sorrows at the Jerome Bar alongside gonzo journalist Hunter S. Thompson, he received the best advice of his career. Gil was letting frustrations fly about his role as cub reporter, to which Thompson replied, “That’s exactly where you want to be. People will talk to you, and you’ll get the best stories and you’ll remember it as the best time in your career.” Gil still keeps a stack of their correspondence handy. Not for celebrity factor, but because so much of Thompson’s advice, like this, was spot-on. In fact, Gil went on to receive several awards for excellence in journalism from Florida to Colorado.
Still, he doesn’t rest on past accolades and accomplishments. Instead, he attributes his success to credibility: “You can’t earn it overnight, and you can lose it in a heartbeat. It’s based on a lifetime of fairness, honesty and integrity.”
