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Jim Licko | Account Director
Biography | The Real Story
With more than a decade of communications experience, Jim Licko brings a wide range of expertise to GroundFloor Media including crisis management, consumer public relations, public affairs and social media outreach. As a former journalist, he has a keen sense for developing successful media strategies and enjoys keeping his hand on the pulse of the ever-changing media industry. Those skills have led to numerous long-term relationships with local, national and new media journalists throughout the country.
Prior to joining GroundFloor Media, he worked for Pete Webb Public Relations, where his work included managing the Colorado Department of Transportation’s statewide Heat is On drunk driving and Click It or Ticket seat belt safety programs, conducting an award-winning launch of The Inn at Auraria student housing facility in downtown Denver, and tackling crisis situations ranging from land use issues to complex legislative matters. A confirmed multi-tasker, it wouldn't be out of the ordinary to find Jim landing coverage on ESPN Radio in the morning and managing a special district public meeting that same afternoon. During his time at Webb PR, Jim was particularly proud of his work managing media for both the groundbreaking and dedication of the Columbine Memorial, including a visit and remarks from President Clinton in 2006.
Previously, Jim was vice president of public relations for the integrated marketing firm MCS in Cedar Rapids, Iowa, where his account work ranged from crisis communications for Swiss Valley Farms, to creating a successful holiday promotion for Dobson Cellular Systems that raised more than $980,000 for local Big Brothers, Big Sisters chapters. He started his career as a broadcast news reporter, and later a sports reporter/anchor at KWWL-TV in eastern Iowa. Jim credits his time as a reporter for his ability to quickly understand and get up to speed on new client work. If you need to talk with someone about Iowa high school football, nuclear facilities or the ins and outs of presidential caucuses, he’s your man.
Jim is an active proponent of civic and community volunteerism, donating time and efforts to several Denver-area organizations including Parent Pathways, Youth Opportunity Foundation and Trout Unlimited. He is also a proud graduate of the 2009 Denver Metro Chamber’s Leadership Denver program.
A native Iowan, he holds a bachelor’s degree in electronic media and public relations from Wartburg College. In his spare time he can be found enjoying the numerous outdoor activities of Colorado with his wife and their border collie/lab mix, as well as frequenting Coors Field during the summer months.
Biography | The Real Story
A Major League Baseball legend in his own mind (and on his left ankle) Jim Licko never quite made it to MVP. No, he had to settle instead for the title MLG – Most Likeable Guy – since countless friends and colleagues have described him as one of the world’s most likeable guys. Such is life.
So how did this lovable-yet-competitive, list addicted-yet-laid back, baseball fanatic-slash-socialite from a teeny Iowa farm town come to live and work in Denver? Well, after his first ‘at-bat’ building houses, over an end-of-day Old Fashioned (see why he didn’t fit in on the job site?) he decided he could use a little more actionÉ and he hasn’t stopped moving since.
Since relocating to Colorado, Licko’ s become an avid camper, snowboarder, kayaker, hiker and fly-fisherman. An avid collector of passport stamps (who has time for anything else?), our hero still finds the time to volunteer for Parent Pathways, Trout Unlimited and Youth Opportunity Foundation – oh yeah and he’s a graduate of Leadership Denver’s 2009 Class, too! But when there is an opening on his Outlook calendar, say ‘sayonara,’ because he’s outta here.
Just as we admit to simply loving the name ‘Licko,’ Licko admits to succumbing to occasional outbursts of impatience. Like when someone walking in front of him in a crowd decides to suddenly stop (Hint: try moving to the side!). But even at his worst, he still manages to do good things. He hopes that will inspire those around him to help others too – from donating money to charity to just opening a door for someone with their hands full.
Licko shares his passion for playtime with his lovely wife and fellow former Iowan farmer, their dog ‘Piper’ and cat ‘Ellie,’ better known as ‘Bang-Bang’ (we’re afraid to ask.). As one of the three PR people in the world who can actually do math, we’re also hoping that he never figures out the number system at the lottery – because we think just might lose him to the land as a State Park Ranger. I mean, you can take the boy out of the country, but…
