Jon Woods | Senior Director of Social Media & Digital Strategy

Biography | The Real Story

Jon Woods brings a diverse marketing and social media background to the GroundFloor Media team. His experiences range from re-launching a commercial-interiors business at Staples, to founding and managing the award-winning Ralphie Report, the largest online University of Colorado Buffaloes blog, which is frequently referenced by national news sites such as ESPN and Sports Illustrated and employs a staff of six writers.

As the editor-in-chief of the Ralphie Report, Jon continues to oversee all this online community’s original content, social media strategy and offline events. The site is now fully credentialed through both the University of Colorado and the Pac-12 Conference due to its influence and credibility among online and offline sports fans.

Jon also learned to tap into his entrepreneurial spirit by serving as the director of content and community for the new media channel Something Independent, an organization that aims to "bring the stories of Colorado's entrepreneurs to life." Through Jon’s social media strategy and management, the organization has seen significant growth in its online brand footprint, increasing Facebook “likes” by more than 200 percent and active users by almost 400 percent.

Earlier in his career, Jon worked with Corporate Express (and then Staples after it bought Corporate Express) as the marketing lead for the company’s furniture business. After recognizing the need for distinct messaging to serve two very different sales channels, he led the development of two successful branding initiatives that were considered to be unique and innovative for the company. During the integration, he once again re-launched the furniture line, this time having to balance the significant equity of the Staples brand with the pre-existing perceptions among the design community.

When not working on one project or another, Jon enjoys traveling to college football games and getting as many days on his skis as he can. In the summer, Jon and his wife enjoy traveling, catching a movie and reading books by the pool. After living all over the United States, Jon and his family feel that Denver is home, and he swears that one of these days he'll take the plunge and buy a bike.

Biography | The Real Story

Jon Woods is based in Denver, but has lived his life across the country. Wherever he lived, it seemed, he always knew that he’d end up working in marketing. So clearly, by hiring him as GFM’s senior director of social media and digital strategy, we’re making his dreams come true. (Cue relevant Hall & Oates song.)

A huge sports fan, Jon has a ridiculously overgrown collection of approximately 300 ticket stubs from all the major sporting events he’s ever attended, from Super Bowls to National Championship games to Stanley Cups, and more. But while he loves the big event, most of his sports love is reserved for Pittsburgh, a city he once called home. And specifically for Roberto Clemente and Mario Lemieux, two notable sports figures who’ve gained his respect for their commitments to giving back to others But the one person he admires the most? His own mother. Her work ethic is unmatched and she pours her heart and soul into every endeavor that she takes on. And well, as the saying goes, the apple doesn’t fall far from the tree. Jon’s strict self-imposed 9:30 bedtime ensures that he’ll be on his game early, ready to help clients reach their goals as well.

During the fall and winter Jon spends nearly all of his free time watching and traveling to college football games. A former ski instructor, he still tries to get in at least 30 days on the slopes. His only pet growing up was a carnival goldfish he won as a kid, and named Oscar. His little brother quickly followed suit and brought home a pet fish of his own. One that ultimately found Oscar to be quite delicious. He’s since forgiven his brother, and remains a happy, energetic, and loyal grownup. He and his wife life in Denver where they remain pet-free, well, for obvious reasons.