Lauren Cook joins GroundFloor Media with a career based solely in social media and digital strategy and more than 12 years of specializing in online brand management and crisis response, trend spotting, content curation and data visualization. During this time, Lauren has helped oversee results-driven social media campaigns for clients across all industries, including NBC Universal, American Express, Samsung, Intel, Microsoft, Twitter, the Vancouver 2010 Winter Olympics, the American Red Cross, Vail Resorts, the Michael J. Fox Foundation and Lockheed Martin.
Lauren comes to GroundFloor from the Washington, D.C.-based interactive agency JESS3, where she led all client-facing efforts as the vice president of client services, overseeing strategy and new-business development as well personally managing the agency’s relationship with American Express.
Before working with JESS3, Lauren was founder and CEO of Swarm Collective, an integrated digital agency that was among the first to utilize a content curation platform to populate a data visualization "Twitter Tracker" for NBC’s coverage of the Vancouver Winter Olympics in 2010. Before she founded Swarm Collective, Lauren worked at New Media Strategies as a project manager, leading online engagement, intelligence and protection initiatives in both the company’s corporate and entertainment practices.
Lauren is an enthusiastic social media user, closely following industry trends and technologies. She was awarded “Top Tweeter” in Colorado by 5280 Magazine and Westword and was named one of the “10 People You Should Meet in Social Media” at the SXSW Interactive Conference by John Kim, the former Yahoo! executive and creator of Pelago.
In addition to her work in social and digital media, Lauren serves at the vice president and co-founder of Project Spark Foundation, a nonprofit dedicated to finding a cure for Parkinson’s Disease in our lifetime.
Lauren earned a bachelor’s degree from Emory University in Atlanta and enjoys spending time with her husband back in their hometown of Denver, trying out new recipes and taking their puppy, Reuben, for long city walks.
Lauren Cook is a Denver native and GFM’s senior director of social media & digital strategy. As a young girl, she dreamed of growing up to be a travel writer, or a big-time CEO with a nice corner office in Manhattan (thanks to the movie “Working Girl”!). These glamorous aspirations were likely a result of her not-so-glamorous first job, dunking frozen noodles into hot oil at a local restaurant. After waiting a few years for her skin to clear up (we kid, we kid) she took a year off from college to travel the world with her big brother.
While she still thinks her brother is pretty cool, it’s actually her mom who’s her hero. Lauren proudly boasts how her mom, who was diagnosed with Parkinson’s Disease in 2008, has tackled it head on, starting local support groups that have been recognized by organizations such as the Michael J. Fox Foundation. In their mother’s honor, Lauren and her brother started ProjectSpark Foundation to help get more newly diagnosed people with Parkinson’s to take part in clinical trials to help speed the identification of a cure. You can learn more here: www.projectspark.org.
A little bit silly and a whole lot eager, Lauren is also quite creative. She can speak Sanskrit, at one point moonlighted as a Barre instructor, loves playing and coaching lacrosse, and was even in the Colorado Children’s Chorale as a kiddo.
Now settled in Denver after a stint in Washington, D.C., Lauren and her husband Dan spend their spare time hanging out with their Basset Hound puppy, Reuben (who happens to be a GFM office favorite). She claims that retirement dreams would find the two of them kicking back in Adirondack chairs, looking out over the ocean and sharing a laugh. But I think we all know they wouldn’t sit still for long.