Ramonna Robinson brings more than 18 years of communications experience to GFM. Her extensive background across a variety of industries and expertise areas – from sports to government to health care and from crisis communication to social media to health and wellness –brings diverse experience to the GFM team. She currently provides strategic counsel to the firm’s health and wellness, consumer product and sports-related account teams, oversees our strategic communications, social media and crisis communication and reputation management service lines, spearheads our new business efforts and plays an active role in the community.
Before taking on her leadership role with the agency, Ramonna led major health care and consumer accounts, including Starbucks Coffee Co., Coors Light and Children’s Hospital Colorado. She enjoyed landing coverage in a variety of national, regional and local outlets including Fast Company, Redbook, The New York Times, Sports Business Daily and on “Jimmy Kimmel Live.”
Before she joined GFM, Ramonna was the director of marketing and business development for Swedish Medical Center. At this hospital and Level I trauma center, she handled the media in both proactive and crisis situations, including such notable events as the medical evacuation of Dr. Ronald Shemenski, the physician from the South Pole who underwent emergency surgery at Swedish; and the hospital trauma team’s treatment of a remarkable young man who was impaled by a 2-by-4 in an automobile accident and lived to tell about it.
In the late 1990s, Ramonna served as the public information officer for the Lakewood Police Department (LPD), where she handled on-scene media relations, crisis communications and proactive public relations. In her position with LPD, she also assisted other law enforcement agencies in coordinating on-scene media relations during multijurisdictional incidents including the shootings at Columbine High School in 1999.
Ramonna’s professional experience also includes several years in amateur sports PR. As the director of communications and media relations, she handled the promotion and on-site media logistics for local, national and international events for the Indiana Sports Corporation (ISC) in Indianapolis. Such events included swimming and diving Olympic trials and various national and collegiate championships. While at ISC, Ramonna helped prepare the bid for and coordinate the relocation of the NCAA headquarters and Hall of Champions to Indianapolis and served on the public relations committee for the 1997 and 2000 NCAA Men’s Final Four. Her sports PR experience also includes working at USA Gymnastics and a variety of international events such as the Olympic Games (Atlanta), Pan American Games (Argentina), Goodwill Games (Russia) and World Basketball Championship (Greece).
Ramonna is a firm believer in giving back to the community and serves on the board of directors of SafeHouse Denver, Rocky Mountain Outward Bound School and the Denver Metro Chamber Leadership Foundation. Ramonna is a proud graduate of both Leadership Denver and Leadership Jefferson County.
Originally from Indianapolis, Ramonna received a bachelor’s degree in journalism, specializing in public relations, from Butler University and spent a year studying communications at Murdoch University in Western Australia. She has run 10 half marathons and has now decided to turn her attention to rock climbing. Ramonna also enjoys yoga, hiking, camping, skiing and sharing craft beer or a glass of wine with good friends.
Competitive? No! Well, maybe
Ramonna Robinson, a former gymnast and current perfectionist, not only remains double-jointed from her days of bendy battle, but she also clings tightly to that über-competitive nature. During college, she began her stint as a gymnastics coach and continues to apply that experience to her leadership style today. For Ramonna, it’s the individuals’ talents and passions that make up the team, and she loves collaborating with and learning from the talented team members at GFM every day.
To her credit, she’s learned from the best, working with many sports heroes throughout her career. Her favorite of all time was Bela Karolyi, both for his passion and enthusiasm for gymnastics as well as life in general. In fact, the most pivotal moment of her crisis communication career was alongside Mr. Karolyi when they appeared together in a “60 Minutes” segment and were being chased into an elevator by reporter Leslie Stahl. Watching the elevator door shut on Stahl, Ramonna decided that the world of PR was going to be competitive enough for her to tackle. Plus, now that she’s GFM’s crisis expert, she looks back at that day as the turning point in her career – that was the last time she turned away from a crisis! Did we mention that she likes a challenge?
In her spare time (what little she has) she enjoys yoga, skiing, hiking, camping, spending time with friends and most of all, laughing. After 10 half marathons (and three herniated discs), she’s turned her attention from running to rock climbing when she’s up for a challenge.
On the iPod: Brandi Carlile, Ryan Bingham, Zac Brown Band, Eric Church, Elizabethtown soundtrack
Pet Peeve: People who act entitled
Collections: Red wine and Buddhas
Guilty Pleasure: Cheese, glorious cheese (Parmigiano-Reggiano, Pecorino Romano, Emmentaler) The Inside Scoop: Die-hard Butler basketball and Pittsburgh Steelers fan (yes, she even has blue-and- white “Mardi Gras”-style beads for the Bulldogs and a Terrible Towel to support the Steelers)