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Rebecca Scanlan | Senior Public Relations Manager
Biography | The Real Story
Rebecca Scanlan draws on more than a decade of communications experience to implement programs that push past the boundaries of traditional PR and focus on outcome rather than output. She has worked with a variety of GroundFloor Media’s technology clients, providing strategic counsel and garnering impressive media coverage results.
She has managed award-winning programs for many top technology players, and her industry knowledge spans consumer electronics, Internet, enterprise hardware and software, mobile computing, security, Web services, telecommunications, medical, government and surveillance, among other sectors.
Prior to joining GroundFloor Media, Rebecca directed programs for both B2C and B2B divisions of Sony Electronics and Amazon as an account director for The Hoffman Agency, an international PR firm based in Silicon Valley. She managed the Sony Electronics account for more than five years and was instrumental in many of the company’s successful worldwide product launches. Rebecca was also a working force behind a launch for Amazon’s search engine that generated more than 98 million impressions, including more than 100 broadcast hits.
Some of Rebecca’s other accounts have included iPass, Quantum, Gadzoox, Cybrant, CyberSource, National Semiconductor, SYNNEX and Sonigistix. She’s also supervised PR activities for industry associations and alliances. Her work has earned her clients placements in outlets such as the Associated Press, TIME, The New York Times, Fortune, Town & Country, Popular Mechanics, MSNBC.com, CNN and NBC’s “Today Show.”
Rebecca’s work has been recognized with numerous awards, including a gold award for a Sony feature press release from the League of American Communications Professionals Spotlight Awards, a silver award for the Sony Summer School media event from the BMA Beacon, a merit award for a Sony DVD product launch from the PRSA Compass Awards, and an award for Best Technology PR Project for an international i2 event from the Institute of PR of Singapore. Additionally, she received The Holmes Report award for the “Nation’s Top 100 PR Campaigns” for a year-long Sony DVD burner campaign.
Prior to joining The Hoffman Agency, Rebecca worked in a marketing role for NTN Communications, the nation’s largest interactive entertainment network. In that role, she was tasked with managing marketing and promotional activities for the Colorado region.
Rebecca has a bachelor’s degree in journalism from the University of
Colorado. In her spare time, you can find her enjoying the Rocky Mountains
or searching for her next exotic travel destination.
Biography | The Real Story
Nature Girl
Ironically, Rebecca Scanlan, one of GroundFloor Media’s few Mile High natives, actually heads up our Hawaii “office.” But then again, she’s always been one to wander. In fact, the moment she graduated from college, she flew straight to Guam. She still reflects on her time there as it instilled in her a lifelong passion for travel.
Like most kids who grew up in Colorado, Rebecca enjoys her fair share of outdoor activities, including hiking, running, snowboarding and camping. But now that she’s living the island life, she also likes to get in as much sailing, kayaking, scuba and surfing as she can. Of course, that’s not to mention all the traveling, running, reading and dancing, as well.
But in the midst of all this activity, this nonstop nature girl favors her mother when it comes to relationships. Both are perpetual givers and friends to all. (The exception for Rebecca being discourteous smokers, but we tend to think that she’d even forgive them!) She’s also fond of good food and wine. Not to mention painting and gardening. And when she’s gotten those out of the way, she finds herself taking on something new, like golf or learning the ukulele.
She’s a big fan of spicy food, the ocean, raw fish, phỏ, traveling to primitive places, laughing hysterically, Halloween, theme anything, naps, the morning’s first taste of coffee, live music, flip flops, thoughtfulness and the weird and bizarre too. Even though she’s more than 3,000 miles away, she still manages to always be available for anyone who needs her – clients, friends, family and co-workers alike. She possesses the rare gift of making us all laugh while somehow contributing to the greater good of the universe. Bottom line, she truly loves life and those who come with it, especially her family and friends.
Top Five:
On the iPod: Michael Franti, English Beat, Pixies, Violent Femmes
Pet Peeve: Narrow-mindedness. Cockroaches. Okra. (the roaches and okra think this is rather narrow-minded!)
Collections: Tribal masks from various places around the globe
Guilty Pleasure: TMZ, Page Six, US Weekly, et al
The inside scoop: Currently learning to play the ukulele
