Jennefer Traeger | Senior Director of Communications

Biography | The Real Story

With a strong background in consumer and high-tech public relations as well as public affairs, Jennefer Traeger brings a wide breadth of expertise to the GFM team, where she works on a variety of accounts ranging from national beverage brands to health care initiatives.

Jennefer has more than 18 years of experience directing public relations campaigns – from the introduction of the nation’s first camera phone to the repositioning of an industry giant, from the launch of a new low-carb beer to a multitiered public education campaign on the dangers of youth drug use. Former clients of Jennefer’s include Nortel, Molson Coors, America on the Move, Baan, Visa USA, Xerox, Second Harvest, The Wild Divine Project, Cold Stone Creamery, Conceptions Women’s Health and Fertility Specialists and the Vision Council of America.

She joined GFM from Metzger Associates, where she served on the agency’s senior management team. Jennefer was responsible for developing and overseeing the strategic direction and tactical execution of accounts such as Sprint PCS, Covad and Homeport.

Before joining Metzger Associates, Jennefer served as a senior account manager at Text 100, a global public relations firm, where she was responsible for managing the Xerox Global Services business, public relations efforts relating to Xerox’s Olympic sponsorship and a team of five. Jennefer is a recipient of the Text 100 Excellence in Client Service Award, which is given to one employee each year, and multiple PRSA PRism awards.

Jennefer also spent several years at Fleishman-Hillard in Washington, D.C. During her tenure at Fleishman-Hillard, Jennefer was a key member of both the technology and consumer teams and was given the honor of working on-site at the White House Office of National Drug Control Policy as part of the National Youth Anti-Drug Media Campaign.

Jennefer holds a bachelor’s degree in political science from St. Olaf College in Northfield, Minn.

She is a Utah native, who grew up in Park City, Utah, long before there was a movie theater or a grocery store. Jennefer, her husband and two sons recently returned to Utah, and when not rooting for both the Utes and the Park City High School Miners during football season, she loves to travel, shop and investigate the latest spa treatments.