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Jennefer Traeger | Senior Public Relations Manager
Biography | The Real Story
With a strong background in consumer and high-tech public relations, as well as public affairs, Jennefer Traeger brings a wide breadth of expertise to the GroundFloor Media team, where she works on a variety of accounts ranging from national beverage brands to national healthcare initiatives.
Jennefer has more than 14 years experience directing public relations campaigns – from the introduction of the nation’s first camera phone to the repositioning of an industry giant to the launch of a new low-carb beer to a multi-tiered public education campaign on the dangers of youth drug use. Former clients of Jennefer’s include Nortel, Molson Coors, America on the Move, Baan, Visa USA, Xerox, Second Harvest, The Wild Divine Project, Cold Stone Creamery, Conceptions Women’s Health and Fertility Specialists and the Vision Council of America.
She joined GroundFloor Media from Metzger Associates where she served on the agency’s senior management team. Jennefer was responsible for developing and overseeing the strategic direction and tactical execution of accounts such as Sprint PCS, Covad and Homeport.
Prior to joining Metzger Associates, Jennefer served as a senior account manager at Text 100, a global public relations firm, where she was responsible for managing the Xerox Global Services business, public relations efforts relating to Xerox’s Olympic sponsorship and a team of five. Jennefer is a recipient of the Text 100 Excellence in Client Service Award, which is given to one employee each year, and multiple PRSA PRism awards.
Jennefer also spent several years at Fleishman-Hillard in Washington D.C. During her tenure at Fleishman-Hillard, Jennefer was a key member of both the technology and consumer teams and was given the honor of working on-site at the White House Drug Office as part of the National Youth Anti-Drug Media Campaign.
Jennefer holds a bachelor’s degree in political science from St. Olaf
College in Northfield, Minn. She lives in Denver with her husband and son,
and she loves to travel, shop and investigate the latest spa treatments.
Biography | The Real Story
Super Shopper
Jennefer Traeger grew up in Park City, Utah, skiing on the weekends and occasionally during the week, (shh – don’t tell her teachers!). It was there, at age 12, that Jennefer got her first taste of the real world…and it was delicious. That’s because her first job was scooping cookie dough balls at The Cookie Bear in Park City. And if you don’t think that your first job can carry over into your adult life, just read Jen’s “guilty pleasure” on the sidebar.
Since her days as the go-to girl for ski town munchies, she’s become the go-to girl for a long list of national editors. So much so, in fact, that she’s been featured in the pages of Ladies Home Journal and Glamour magazines. She’s also dabbled in D.C., doing PR for the National Youth Anti-Drug Media Campaign and working onsite at the White House Drug Office, reporting to the Drug Czar.
But like most of us, she now calls Denver home. Could it have anything to do with our city’s great shopping? Likely, because she no longer daydreams of becoming a buyer for Bloomingdale’s. She’s just focused 100% on PR. Since 2002 GFM has been lucky to call this results-oriented straight-shooter one of our own. Plus she can keep a party going with her laughter and smile – and scoops of cookie dough.
Outside of work, and of course, shopping, she also enjoys wine, travel, catching up on Gossip Girl, and spending time with her husband and darling son, not necessarily in that order. While they’ve never met, she’s also pretty sure that she and Drew Barrymore would turn out to be the best of friends. Unless she caught her on the cell at the gym, because that’s something Jen just can’t tolerate.
Top Five:
On the iPod: Lots of Andy Gibb
Pet Peeve: Traffic!
Collections: Beanie Babies. Hundreds of them
Guilty Pleasure: Chocolate chip cookie dough ice cream
The inside scoop: She hasn’t missed the Nordstrom Anniversary Sale in 10 years
