GroundFloor Media Signs Two New Health Care Clients


Firm to support public relations initiatives for LiveWell Colorado and provide media training for The Medical Center of Aurora

DENVER, September 30, 2010 – GroundFloor Media Communications, a Denver-based public relations agency, recently expanded its health care practice with the addition of two new clients, LiveWell Colorado and The Medical Center of Aurora.

“Our company has built a strong foundation of success working with health care providers, and our level of expertise in this field is very deep,” said Ramonna Tooley, managing partner and vice president of GroundFloor Media. “We are honored to partner with these outstanding organizations and look forward to delivering strong programs for each.”

LiveWell Colorado is a nonprofit organization committed to reducing obesity in Colorado by promoting healthy eating and active living. In addition to educating and inspiring people to make healthy choices, LiveWell Colorado focuses on policy, environmental and lifestyle changes that remove barriers and increase access to healthy behaviors. Working in partnership with obesity prevention initiatives across the state, LiveWell Colorado aims to provide every Coloradan with access to healthy foods and opportunities for physical activity in the places they live, work, learn and play.

GroundFloor Media will serve as LiveWell Colorado's strategic communications partner, focusing on media relations and social media.

HealthONE’s The Medical Center of Aurora was the first community-based hospital in the Denver metro area to attain the prestigious Magnet designation for excellence in nursing services. The hospital has a Level II trauma center, serving Denver’s eastern metro area and eastern Colorado’s I-70 corridor. It excels in five key areas of specialization: cardiovascular services, neurosciences (brain & spine), oncology, surgical services and women’s services.

GroundFloor Media is working with The Medical Center of Aurora to update and refine key messages and conduct media and message training for the hospital’s key leaders and physicians.

About GroundFloor Media Communications
Staffed entirely by seasoned industry pros, GroundFloor Media Communications is a leader in developing ingenious communications programs that leverage the leading edge in Evolutionary Public Relations™ through social media, media and influencer relations, crisis communication, cause marketing, internal communications and experiential marketing. Health care organizations including Children's Hospital Colorado, Boulder Community Hospital, America On the Move, Colorado Health Foundation and St. Anthony Central Hospital have collaborated with GroundFloor Media to ignite vibrant public conversations with the people and companies they serve. For more information on one of the most award-winning and fastest-growing PR firms in the New West, call 303-865-8110, visit or follow the firm on Twitter or Facebook.