Cause Marketing

Where doing good meets doing well.

What exactly is cause marketing? GFM ascribes to the Cause Marketing Forum’s definition: “Cause marketing…aligns a company or brand with a cause to generate business and societal benefits.” Or, to put it more succinctly, “Doing well by doing good.”

Curious what philanthropy can do to improve your company’s competitive edge? The GFM team unearths strategic alliances that complement your mission and your vision; partnerships that benefit business and the community. Our expertise lies in creating campaigns and messaging that promote an altruistic endeavor your business can take pride in and ultimately profit from. What’s more, our team leaves no stone unturned researching collaborative opportunities so you’re assured the best fit.

The GFM team uses proven tactics such as social media, viral marketing, community-focused events, media outreach and public education to execute integrated cause marketing campaigns. Whatever tools we’re using, our overriding goal is to benefit you as a business and employer by boosting recruitment, morale, loyalty, motivation and productivity of internal audiences and to increase consumer preference among customers.

We’ve helped a range of clients succeed in the cause marketing arena — Bellco, Qdoba Mexican Grill, Orange Leaf Frozen Yogurt, Starbucks Coffee Company and Corporate Express (now Staples), to name a few.