Where doing good meets doing well.
GFM Cares, the cause marketing practice of GroundFloor Media
Giving ‘til it works. Call it a philosophy. Call it a mantra. Either way, these are words GroundFloor Media lives by when helping clients navigate the cause marketing landscape. With GFM Cares, the firm’s cause marketing practice, we’ll show you how philanthropy can often be one of the most effective ways for your company to improve its competitive context.
GroundFloor Media can suggest the most strategic alliances that will complement your mission and your vision. Partnerships that are both good for your business and good for society. We can help develop campaigns and artfully create the messaging that will promote an altruistic endeavor your business can take pride in and ultimately profit from. What’s more, our team researches the full range of initiatives you can collaborate with, not leaving a stone unturned, so you’re assured far and away the best fit.
Cause marketing all begins with a well-crafted community relations program. GFM Cares uses proven tactics such as social media, viral marketing, community-focused events, media outreach and public education, to name a few, to execute integrated cause marketing campaigns. All devices that will provide benefits to you as a business and rewards to you as an employer by improving employee relations in terms of recruitment, morale, loyalty, motivation and productivity.
We know our stuff so well; in fact, the Colorado chapter of the Public Relations Society of America awarded our Starbucks Coffee Company campaign the Silver Pick Award in the category of Community Relations.
- Strategic counsel
- Cause mapping and nonprofit partner selection
- Campaign development
- Communication plan development (internal & external)
- Internal communications roll-out
- Website consultation
- Message development
- Community relations
- Experiential marketing to support Corporate Social Responsibility programs
- Media outreach (traditional and social media)
- Volunteer program development
- In-house support