How to get people talking (or blogging or tweeting) about you.
GFM Buzz, the experiential marketing practice of GroundFloor Media
Every day consumers are exposed to hundreds of marketing messages. GroundFloor Media can help you cut through the apathy of a busy, skeptical public with the help of GFM Buzz, the firm’s experiential marketing practice. Experiential marketing is the art of creating an online or in-person experience of sight, sound and motion that is so powerful it creates a deeper emotional connection between consumers and your brand. GFM Buzz creates experiences that get people talking about your brand and the media writing about it. It’s also a way to outthink rather than simply outspend your competition. One industry expert estimates that experiential marketing tools used by GFM Buzz and other like-minded firms can deliver a return of four to 40 times the initial investment.
What makes GFM Buzz different? The team combines out-of-the box creativity with proven strategic thinking and expert logistical support to build customized experiential marketing campaigns that are executed flawlessly. And can be seamlessly integrated into larger marketing programs. Clients like Coors Light, Molson Canadian, Starbucks, the Colorado Department of Public Health and Environment and Qdoba Mexican Grill have enlisted GFM Buzz to develop local and national experiential campaigns utilizing street teams, media stunts, reality competitions, social media programs, word-of-mouth chatter, special events and other tools.
It’s no wonder that the Public Relations Society of America (PRSA) awarded GFM Buzz a 2008 Bronze Anvil Award of Commendation for the our What If? Colorado campaign for the Colorado Department of Public Health and Environment and the Colorado Chapter honored us with a 2007 Silver Pick award for guerilla marketing tactics we created for Coors Light.
- Consumer engagement
- Influencer outreach and events
- Guerilla marketing
- Viral marketing
- Grassroots campaigns
- Street teams
- Word-of-Mouth campaigns
- Social media campaigns
- Web 2.0 campaigns and microsites
- Special events