Fuser.com: Raising Awareness for a Problem People Don’t Even Know They Have
How do you drive consumers to a new online service that solves a problem that users of social networking sites may not even recognize they have? That was the challenge Fuser.com, a free online service that consolidated all of a user’s e-mail and social networking accounts into a single online inbox, presented to GFM Digital, the social media practice of GroundFloor Media.
GFM Digital’s solution was simple: introduce Fuser.com to online audiences who can drive the most users to register for the service – the Web’s most influential technology bloggers. To successfully achieve this objective, GFM Digital executed a two-part strategic blogger campaign targeting the top 20 of Technorati’s Top 100 list of the most linked-to blogs.
Through their proactive outreach efforts, GFM Digital successfully secured positive posts for Fuser.com on TechCrunch, Mashable, Lifehacker, Web Worker Daily, PCWorld.com, CNet’s Webware, VentureBeat and FastCompany.com. The result? These posts were read by more than one million unique readers and helped to increase Fuser.com registrations fivefold.