Qdoba | Smartphone Photo Class Engages Influential Denver Food Bloggers

  • Challenge

    Raising awareness of Qdoba’s Denver roots with local bloggers and influencers

  • Solution

    A creative “foodie photographer” influencer event that provided a fun, innovative and educational experience

  • Results

    Twenty influencers attended the event resulting in creative content reaching more than 100,000 individuals

Challenge

Denver-based Qdoba Mexican Grill had been building brand recognition and loyalty in markets across the country through VIP events with bloggers and influencers – specifically in new and growing markets. But Qdoba was looking for a solution to tell its Colorado company story to local influencers and bloggers.

Solution

Leveraging the rising trend of digital food photography, GFM developed a smartphone food photography class at a pop-up food truck event with influential local bloggers, Elite Yelpers and active Foodspotters. The goal of this “Foodie Photo Academy” class was to share smartphone food photography tips with Denver-based food bloggers, helping them better showcase their foodie passions.

GFM coordinated with Samuel Schimek, a local photographer with smartphone photography expertise, to lead the event. Students were encouraged to post photos and comments about the event using the hashtag, #foodiephoto. In addition to photo tips and app suggestions for taking and editing food photos on a smartphone, Samuel also sent attendees out on assignment to explore the food trucks and bring food back to plate, style and shoot with his guidance. Qdoba provided a $20 stipend, and vendors provided drink tickets for the students. Samuel reviewed each student’s work and provided expert advice.

Results

A dynamic combination of 20 local foodie bloggers, Elite Yelpers and influential Denver social media personalities attended the program, resulting in 23 branded #foodiephoto Instagram uploads and 60 positive tweets about the event using the #foodiephoto hashtag. A follow-up survey showed that attendees felt they learned a great deal about food photography using smartphones and indicated they would definitely attend future events hosted by Qdoba. The Instatram photos and tweets reached an online audience of more than 100,000 individuals.