Amy Moynihan | Senior Director of Communications
Biography | The Real Story
Amy Moynihan has more than 18 years of communications and marketing experience in consumer-facing industries such as health & wellness, food & beverage, retail and education. She is intuitive about ideas and enjoys the unusual, which translates to finding and telling compelling stories for clients.
Since joining GroundFloor Media, she has managed and worked on a variety of accounts including Children's Hospital Colorado, Starbucks Coffee, PetSmart, Coors Brewing Company, Boulder Community Health and Colorado Garden Foundation.
Amy currently serves on The Art Underground board, a non-profit organization offering dance, theater, film and visual arts classes for all ages in Boulder County. She served as a board member for Downtown Boulder, Inc. and was a part of the marketing and communications committee for Downtown Boulder and the Pearl Street Mall. Amy also completed the Leadership Boulder County program through the Boulder Chamber of Commerce.
Before joining GFM, Amy was the corporate communications director for Ultimate Electronics. She also served as a public relations manager at Barnhart/CMI marketing agency and worked as a public relations specialist for the University of Denver’s University College.
Amy holds a master’s degree in applied communication from the University of Denver and a bachelor’s degree in journalism from Texas Tech University. In her personal time, she hangs out with her husband and children, practices yoga and can be found reading a good book.
Biography | The Real Story
Joyful and Dedicated
Don’t let the blond hair and pretty face fool you – Amy Moynihan was not your average girl who grew up in Dallas. In fact, from an early age, she had dreams of seeing the world, traveling as a journalist for National Geographic. However, she moved to Colorado “just for one summer” and has never looked back.
Since taking on her role at GFM in 2003, she’s been the one who’s always willing to do anything for our clients – from dressing “Silver Bullet Girls” in furry boots and painting them blue to wrangling cats for live shots, from pulling a reporter out of a pirate ship to conducting media training and handling crisis communications.
All the new technology prompts her to reminisce about the PR industry’s evolution: “We’ve come a long way from pasting up newsletters and using that percentage wheel to crop photos. I actually used an electric typewriter in college! Man, I’m old!”
This doting wife and working mother still finds time for yoga and can always be found with a good book.
On the iPod: Ryan Adams, U2, Adam Lambert, Muse, Michael Buble, show tunes, classical music and the occasional country ballad
Pet Peeve: Bad drivers
Collections: Profanity substitutes and hand-sanitizer
Guilty Pleasure: Reading
The Inside Scoop: Her husband, now a lawyer in Denver, played Powell Lord III on “One Life to Live”
Recent Blog Posts by Amy Moynihan
- June 20, 2017 – How Nonprofits Can Demonstrate ROI to Partners – Demonstrating ROI for a grant or a sponsorship is critical for nonprofits to maintain and build... [more]
- May 18, 2017 – Live, Baby, Live! Storytelling on Facebook Livestream – Facebook Livestream has brought communicators a fabulous storytelling tool for clients. Whether... [more]
- April 03, 2017 – Stop Chasing Short-term Corporate Sponsorship Dollars – Let’s be honest, chasing corporate sponsorships or charitable donations is a challenging job for... [more]
- March 08, 2017 – Building Corporate Partners: It’s Not About the Gala – It is gala season! That means nonprofits are seeking corporate sponsorship dollars to not only help... [more]
- January 20, 2017 – Video Strategy Beyond Social – According to “Why we should embrace video in 2017," a Regan’s Communication article by Kevin... [more]