Barb Jones | Senior Director of Communications
Biography | The Real Story
As a marketing communications professional with more than 20 years of experience, Barb Jones brings a diverse background to the GFM team. She has overseen successful marketing and public relations programs for clients in a wide variety of industries including health care, financial services, real estate, consumer products, nonprofit and education. Barb thrives in a fast-paced environment and specializes in media relations, media training, crisis communication and reputation management, and community relations.
Barb joined the GFM team in 2009, and has worked with a wide variety of clients, including directing the communications efforts around the hospital moves for Saint Joseph and St. Anthony hospitals, and providing media and community relations support for Bellco, Hunger Free Colorado and LiveWell Colorado, to name a few.
Prior to GFM, she served as a senior vice president and member of the executive leadership team at Schenkein, where she worked for 10 years. While there, she oversaw marketing communications and statewide public education for SmokeFree Colorado and managed all internal and external communications for the University of Colorado Hospital’s move to the Anschutz Medical Campus. Other clients she’s provided public relations and marketing support for include Forest City Stapleton, CIGNA Healthcare of Colorado, Marsh, Denver Public Schools and Shea Properties. Barb has earned numerous industry awards for marketing communications campaigns based on measurable results.
Before joining Schenkein, Barb managed the public relations and community outreach activities for Security Life of Denver Insurance Co. She also worked at Swedish Medical Center overseeing media relations, crisis communication and community development. Barb started her career working for the United Way, conducting public relations and fundraising campaigns.
Barb is a graduate of the 2011 Downtown Denver Partnership Leadership Program and the Denver Metro Chamber of Commerce’s 2005 Leadership Denver program, and she is a past member of the “Chamber 100” group. She was also named to the Denver Business Journal’s list of “Forty under 40.” She currently serves as president of the board for Metro Caring, Denver’s largest hunger relief organization.
Originally from Montreal and raised in Wisconsin, Barb earned bachelor’s degree in mass communications and French from the University of Wisconsin–La Crosse. She studied in France, where she also developed a passion for international travel. Most recently she visited Southeast Asia, Tanzania and South America.
An avid outdoor enthusiast, Barb enjoys skiing, running, biking and spending time with her family at her mountain cabin in Winter Park, Colo.
Biography | The Real Story
Citizen of the World
Barb Jones probably knows more about our country than most of us combined. Why? Because it wasn’t until 2003 that she officially became a U.S. citizen. So the fundamental concepts of American democracy are still pretty fresh in her mind.
Although she was born in Montreal, her father’s company whisked her family to Wisconsin just in time for her to start high school, become a huge Packers fan and, of course, get lost in the glorious world of cheese.
Barb spent her college summers bartending. As a result, she’s always willing to share her signature sage advice as well as her signature hand-muddled mojito. And we have our very own in-house “mixologist” – one who can speak French while reminding us all about the inherent rights and responsibilities that come with being an American. (Now that’s some “mix!”)
It was shortly after graduating from college that Barb made the move to Denver in 1991 – or as it’s possibly known in her former hometown, the “1.6 km-High City.” While it may have taken her a while to become an official American, it certainly didn’t take her long to become an official Coloradan. No sir – that rocky, western view finally called to her enough that she became the proud parent of two golden retrievers, an Audi A5 and a place in Winter Park. It’s there that she regularly does the things she truly loves: skiing and snowshoeing in the winter, mountain biking and trail running in the summer, reading and spending time with family and friends.
An avid traveler, Barb enjoys her treks through Europe, Africa and Asia. But when she wants to kick back and relax and the mountains just won’t do, say “adios, amiga” because she’s Mexico-bound.
Yet our Canadian-born American girl, who loves wandering the planet, still carries the “curse of the Irish” wherever she goes: gorgeous red hair and pristine porcelain skin. We say slap on some sunscreen, sister – that’s a curse we can live with!
On the iPod: Blacked Eyed Peas to Boomtown Rats, Florence + the Machine to Frankie Valli, Muse to Marvin Gaye — I have music from the last 50+ years.
Pet Peeve: Rudeness, cruelty
Collections: Packer gear and stacks of magazines – can't recycle until I've read them all
Guilty Pleasure: Bravo and HGTV
The inside scoop: Once wore a gorilla suit to a Green Bay Packers game
Recent Blog Posts by Barb Jones
- October 29, 2018 – Is Your Pitch Ready for Prime Time? 6 Tips to Secure National Media Coverage – Securing national media coverage for your client, especially when you’re based in the middle of... [more]
- August 09, 2018 – Reporting Workplace Harassment During the #MeToo Movement – Many of us were captivated by the sudden rise in awareness around the #MeToo movement last year,... [more]
- June 21, 2018 – Denver Media Shares the Good, the Bad and the Ugly – It makes little difference if you’ve been working with Denver media for a long time or are new to... [more]
- April 26, 2018 – As Pets Become Top Influencers, Coloradans are Getting in on the Act – As a huge animal lover, I was intrigued by this recent story on CBS Sunday Morning about how people... [more]
- March 31, 2018 – Is Traditional Advertising Dead? Not if you ask Shaq – While traditional advertising is on the decline, now being taken over by targeted digital ads and... [more]