GroundFloor Media Achieves B Corporation® Certification
DENVER, Aug. 22, 2016 – GroundFloor Media (GFM), a Denver-based marketing communications agency, has achieved the prestigious B Corporation Certification. The certification, conferred by the global nonprofit B Lab®, recognizes companies that are using their business as a force for good. In receiving this distinction, GFM joins more than 80 others in Colorado and more than 1,800 companies from more than 130 industries in nearly 50 countries around the world, including well-known social and environmental leaders New Belgium Brewing, Patagonia, Seventh Generation, Ben & Jerry’s, Etsy, Warby Parker, Method, Hootsuite, Door to Door Organics and Bhakti Chai.
Certified B Corps meet some of the highest global standards for transparency, accountability and social and environmental performance. Certified B Corps also have demonstrably more positive impacts on workers, communities, and the environment than other traditional companies while performing at or better than market on traditional business metrics such as growth and profitability.
“B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk,” said Laura Love, founder of GFM. “We are deeply honored to have received this certification that places us among an incredible group of companies that are leading a global movement to redefine success in business. These companies are creating higher quality jobs and improving the quality of life in our communities.”
To become certified, GFM had to prove that the agency met stringent performance requirements outlined in the B Impact Assessment, a globally recognized standard that looks at environmental performance, a company’s impact on all its stakeholders (e.g., employees, suppliers, community, customers and the environment), and a company's accountability, governance and transparency practices.
In becoming certified, GFM joins fellow certified B Corps in accepting an added legal responsibility to consider the impact of their decisions not only on their shareholders, but also on their stakeholders (e.g., workers, suppliers, community, consumers, and the environment).
“The B Corp Declaration of Interdependence takes a cue from Ghandi in its statement that we must be the change we seek in the world,” said Ramonna Robinson, president of GFM. “We, too, believe in that concept wholeheartedly. Since its inception, GFM has been committed to giving back to the communities in which we live, work, pray and play. We are proud to play a role in fulfilling B Lab’s vision of all businesses measuring and managing their impact as readily as they do profitability within a generation’s time.”
About GroundFloor Media
Founded in 2001, GroundFloor Media (GFM) is an award-winning communications firm, focused on public relations and crisis & issues management. Its sister agency, CenterTable, helps clients create direct and measurable connections with their target audiences through social media, digital advertising, website design and development, SEO, video production, creative campaigns and content development.
Headquartered in Denver, the agencies have more than 30 team members throughout the U.S., with global reach across 50 countries through membership in PROI, the industry’s largest partnership of independent market-leading agencies.
GFM has been recognized twice by OUTSIDE magazine as the #1 Best Place to Work in America. In 2015, GFM established the Get Grounded Foundation, a private 501(c)(3) that provides community grants for innovative or entrepreneurial programs within an existing, qualified nonprofit that directly supports the healthy development of at-risk or neglected youth in the Denver Metro area.
About B Corporations
Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 1,800 Certified B Corporations in more than 130 industries and 50 countries, with one unifying goal – to redefine success in business.
About B Lab
B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity. B Lab drives this systemic change by:
- Building a global community of Certified B Corporations who meet the highest standards of verified overall social and environmental performance, public transparency, and legal accountability
- Promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last
- Helping tens of thousands of businesses, investors and institutions Measure What Matters by using the B Impact Assessment and B Analytics to manage their impact – and the impact of the businesses with whom they work – with as much rigor as their profits
- Inspiring millions to join the movement through compelling story-telling by B the Change Media