GroundFloor Media Named One of Inc. Magazine’s 2017 Best Workplaces

DENVER, June 1, 2017 – GroundFloor Media (GFM), an award-winning communications firm focused on public relations and crisis & issues management, has been named one of Inc. magazine’s Best Workplaces for 2017.

Hitting newsstands today, the list is the result of a wide-ranging and comprehensive measurement of private American companies that have created exceptional workplaces through vibrant cultures, deep employee engagement and stellar benefits. Out of thousands of applicants, Inc. singled out just over 200 winning companies.

Built in partnership with employee engagement and work culture experts Quantum Workplace of Omaha, Neb., Inc.’s Best Workplaces list is a magnifying glass on how innovative companies can truly raise the bar in hiring and retaining the best talent.

What does it take to become a company that workers want to be part of? Inc. magazine says it’s more than good pay and good perks – it’s also about having a clear purpose, a sense of humor and leadership that makes the two work together.

“Our company culture is based on creating an environment that allows our team members to have a work-life blend,” said Ramonna Robinson, president of GFM. “We work really hard, and we genuinely enjoy both the work we do and the people we work with. At the same time, we encourage our team members to pursue their passions outside of the office, because nourishing those passions benefits each individual AND the entire team.”

The 2017 Inc. Best Workplaces Awards assessed applicants on the basis of benefits offered and employees’ responses to a unique, 30-question survey fielded by each of the applying companies. Responses were evaluated by the research team at Quantum Workplace. For its results to qualify, each company had to achieve a statistically significant response rate based on employee count. Survey scores account for employer size to level the playing field between small and large businesses. All companies had to have a minimum of 10 employees and be U.S.-based, privately held and independent – that is, not subsidiaries or divisions of other companies.

While researching the entries, Inc. and Quantum saw distinct themes develop:


  • Strong company cultures breed stunning individual and team performance.
  • Workers at the best companies don’t view their employers as sugar daddies. They aren’t mesmerized by whatever giveaways seem to be the latest fad – be it gourmet lunches or beer fridges.
  • When employees feel valued by their organization, they are far more likely to be engaged. This single factor proved to be one of the largest drivers of employee engagement.


GFM has also found that trust is an absolutely crucial ingredient. One of the cornerstones at GFM is trusting team members to work when and where they choose, knowing they will get the job done and do it right. This allows them to volunteer at their children’s school, head up to the mountains early on a Friday to avoid traffic or simply get their hair cut during the week without having to impede on valuable evening or weekend time.

“By introducing an employee survey into this year’s Best Workplaces selection process, we’ve really raised the bar. Companies that don’t score at the very top of their peer group don’t make the cut. So, our hats are off to the winners. They all excelled at engaging their workers, making them feel appreciated and aligning them behind a mission. And remember, that’s not just our opinion: The employees told us that themselves,” said Eric Schurenberg, Inc.’s president and editor-in-chief.