GroundFloor Media Lands Industry-Leading High-Tech Client

Iowa-Based ETREMA Products – one of the World's Top 'Smart Metals' Manufacturers – Embarks upon Aggressive National PR Campaign

Boulder, CO – July 22, 2003 – GroundFloor Media Inc., a Boulder-based strategic communications and public relations firm, announced today that it has added Iowa-based ETREMA Products, Inc., to its list of local and national clients. ETREMA is a global leader in the research, development, and distribution of 'smart metals'. ETREMA also manufactures products using smart metals, which can change shape when exposed to electricity. ETREMA's products have helped the automobile industry with vibration control, the U.S. Navy create advanced sonar systems, oil companies explore and drill more efficiently, business owners attract customers, and hog farmers treat waste.

ETREMA hired GroundFloor Media to brand the ETREMA name and to conduct a media relations campaign for one of ETREMA's hottest new products, Whispering WindowsÔ. Unlike any other audio product on the market, Whispering Windows turns solid surfaces into high-performance speakers –: allowing storeowners; for instance, to transform display windows into speakers through which they can play music or advertising messages. GroundFloor Media is introducing Whispering Windows to the national marketplace through a media relations campaign.

"We hired GroundFloor Media because of their proven track record with undertaking aggressive media relations campaigns that deliver strong ROIs," says Todd Kreamer, director of marketing and sales at ETREMA. "The GroundFloor Media team brings a great deal of energy and expertise to the table, and we're certain that their skills are going to help us successfully thrust Whispering Windows into the national spotlight."

About GroundFloor Media, Inc.
GroundFloor Media (GFM) is a Boulder, Colorado-based boutique public relations agency. Founded in April 2001, GFM was recently named a Colorado "success story" by PR Week. The agency develops customized public relations and media relations campaigns for clients nationwide across many sectors including technology, hospitality, healthcare, venture capital, services and government sectors. GFM's unique business model has been featured in Entrepreneur, PR Week, PR News, The Denver Post, The Boulder County Business Report and The Boulder Daily Camera. Clients include etalk Corporation, PowerPact LLC, Joe Gibbs Performance, HVS Hotel Management, America on the Move™, StartUp BaseCamp and ETREMA Products, Inc. For more information call 303.865.8119. For a complete list of clients and capabilities, visit