The 100-year-old Tennyson Center for Children Selects GroundFloor Media as Public Relations Agency of Record

GroundFloor Media to promote Tennyson Center's centennial anniversary and Tennyson's current efforts to break the cycle of child abuse in Colorado

Boulder, CO – October 31, 2003 – GroundFloor Media Inc., a Boulder-based strategic communications and public relations firm, announced today that it has added the Tennyson Center for Children at Colorado Christian Home to its client list. The Tennyson Center is a community of people dedicated to breaking the cycle of child abuse and neglect, and was founded on the principal that strengthening families is the key to ending child abuse and neglect in a state that ranks third in the nation for child abuse death rates.

GroundFloor Media is charged with promoting Tennyson's upcoming centennial anniversary. A century ago, two schoolteachers, Mary and John Warren, donated their Loveland, CO farm to the group that would later become the National Benevolent Association (NBA) Tennyson Center for Children. The organization has been headquartered in Denver for more than 90 years, and today has almost 200 employees, thousands of volunteers, and widespread public and private support.

In addition to conducting a public relations campaign surrounding Tennyson's anniversary, GroundFloor Media will promote Tennyson's current efforts to halt child abuse and neglect. "We're delighted to have GroundFloor Media spearheading our public relations efforts," says Bob Cooper, executive director of Tennyson. "The agency's principals have significant experience dealing with major non-profit initiatives, and our cause will benefit from their contacts and know-how. We're eager to have them share our successes and challenges with the public."

About GroundFloor Media, Inc.
GroundFloor Media (GFM) is a Boulder, Colorado-based public relations agency. Founded in April 2001, GFM was recently named a Colorado "success story" by PR Week. The agency develops customized public relations and media relations campaigns for clients nationwide across many sectors including technology, hospitality, healthcare, venture capital, services and government sectors. GFM's unique business model has been featured in Entrepreneur, PR Week, PR News, The Denver Post, The Boulder County Business Report and The Boulder Daily Camera. Clients include Avaya, etalk Corporation, PowerPact LLC, Joe Gibbs Performance, HVS Hotel Management, America on the Move™, StartUp BaseCamp and ETREMA Products. For more information call 303.865.8119. For a complete list of clients and capabilities, visit www.groundfloormedia.com.