GroundFloor Media Named Agency of Record for MX Logic

GFM to Help Steer Anti-Spam Debate

Boulder, CO – January 16, 2004 – GroundFloor Media Inc., a Boulder-based strategic communications and public relations firm, announced today that it has been named agency of record by MX Logic, Inc., a provider of advanced email protection and security solutions including spam and virus filtering.

GroundFloor Media's team of senior-level communications experts will provide comprehensive public relations services, including media and analyst relations, public affairs, speakers bureau communications, product reviews, comprehensive writing services and communications counsel for MX Logic's U.S. public relations program.

"We selected GroundFloor Media for the firm's proven track record in public relations and its keen understanding of the communications needs of innovative, rapidly growing technology companies," said Belinda Bauer, MX Logic Vice President of Marketing. "Simply put, spam is reaching near-epidemic proportions and is on the forefront of the minds of business and legislative leaders. GroundFloor Media is the ideal partner to shape MX Logic's leadership role in the anti-spam debate and to help us spread our story to the enterprise, service provider and reseller markets."

By mid-2004, spam will account for 60 percent of all Internet email traffic, according to Gartner.* Spam traffic continues to grow at a compound rate of 63 percent per year and Ferris Research predicted that last year, unwanted email cost U.S. organizations $10 billion. The rapid growth of spam traffic results in an associated increase in bandwidth and email storage costs, a decrease in employee productivity, and an increase in corporate liability.

"Basing our recommendations on their business goals, we will provide MX Logic strategic counsel packed with the power of PR to help move the company to its next level of growth," said Laura Love, president of GroundFloor Media. "Winning a marquee account like MX Logic is validation that our model of providing our clients with only senior talent is right on target."

About MX Logic
MX Logic, Inc., provides advanced email protection and security solutions that safeguard enterprises, service providers and government organizations from junk email ("spam"), viruses, worms, malicious content and other harmful threats at the network perimeter. MX Logic's Email Defense solutions allow organizations to easily configure and control their email protection and security based on their overall corporate email policies. MX Logic's Stacked Classification FrameworkSM, its patent-pending, multi-layered spam detection system that aggregates the five most effective spam-fighting filters and techniques in the industry, enables highly effective spam sensitivity and industry-leading low false positive rate (legitimate email marked as spam). Developed by MX Logic technologists who built and managed some of the world's largest messaging networks, MX Logic's around-the-clock services reduce costs and enable IT personnel to focus on their strategic business initiatives instead of spam and email threat management. MX Logic, headquartered in Denver, processes millions of messages per day on behalf of its more than 800 customers. For more information, visit

About GroundFloor Media, Inc.
GroundFloor Media (GFM) is a Boulder, Colorado-based public relations agency. Founded in April 2001, GFM was recently named a Colorado "success story" by PR Week. The agency develops customized public relations and media relations campaigns for clients nationwide across many sectors including technology, hospitality, healthcare, venture capital, services and government sectors. GFM's unique business model has been featured in Entrepreneur, PR Week, PR News, The Denver Post, The Boulder County Business Report and The Boulder Daily Camera. Clients include Avaya, etalk Corporation, The Robert H. and Beverly A. Deming Center for Entrepreneurship at CU-Boulder, PowerPact LLC, Joe Gibbs Performance, Massively Parallel Technologies, HVS Hotel Management, America on the Move™, StartUp BaseCamp and ETREMA Products. For more information call 303.865.8119. For a complete list of clients and capabilities, visit

*Gartner Research Note, "Marketers Can Differentiate Email from Spam," by Adam Sarner, Aug. 29, 2003