GroundFloor Media Lands Illegal Pete's as New Client

Named as Agency of Record, GroundFloor Media to Promote Mexican Eatery Nationally

Boulder, CO – April 16, 2004 – GroundFloor Media Inc. (GFM), a Boulder-based strategic communications and public relations firm, announced today that it has landed Illegal Pete's as a new client. Illegal Pete's, which is based in Boulder, is chain of quick-serve casual, "Mission-style" Mexican restaurants. GroundFloor Media has been named as Illegal Pete's PR agency of record. The agency will promote Illegal Pete's on a variety of fronts, namely as a leader in its industry and the recipient of numerous business and humanitarian awards. Additionally, GroundFloor Media's team of senior-level communications experts will provide national public relations services as Illegal Pete's begins to offer franchises. "Illegal Pete's is a great local company with an enormous amount of potential," says Laura Love, president of GroundFloor Media. "Equally important, they are a group with a corporate vision that is parallel to ours-one that is not only focused on the bottom line, but on making the community in which it flourishes a better place."

About GroundFloor Media
GroundFloor Media (GFM) is a Colorado-based public relations agency. Founded in April 2001, the agency was named a Colorado “success story” by PR Week. GFM develops customized public relations campaigns for clients nationwide across many sectors including technology, hospitality, healthcare, venture capital, services and government sectors. GFM’s unique business model has been featured in Entrepreneur, PR Week, PR News, The Denver Post, The Boulder County Business Report and The Boulder Daily Camera. Clients include MolsonCoors, CENTRIX Financial, The 2006 National Games of the Special Olympics, Morris Animal Foundation, Wild Divine and MX Logic. For more information, call 303.865.8119. For a complete list of clients and capabilities, visit www.groundfloormedia.com.