GroundFloor Media Continues to Expand Client Base, Secures Four New Accounts in April

GroundFloor Media lands new business as it celebrates its 3rd anniversary

Boulder, CO – May 5, 2004 – GroundFloor Media, Inc. (GFM), a Boulder-based public relations firm, announced today that it signed agreements with four new clients during April. The new clients include Strategic Financial Partners, a comprehensive financial planning firm serving clients in the Rocky Mountain Region; The Beta Group, a leading consulting group specializing in the strategic and financial management of IT; The Colorado Music Festival, a summer season of classical music concerts; and The Step Diet Book: Count Steps Not Calories to Lose Weight and Keep It Off Forever, a book coming out this summer that teaches how to achieve and maintain lifelong weight loss. GFM's team of senior-level communications experts will provide comprehensive public relations services, including media relations, speakers' bureau management, comprehensive writing services, and communications counsel to all of these clients. The four new clients add to GFM's client roster, which is among the largest of Colorado agencies. "We've grown smarter and faster than I would have dreamt possible," says Laura Love, founder and president of GroundFloor Media. "During the past three years, nearly all of our growth has been due to client referrals, which indicates that our strategy of hiring only senior-level talent who consistently exceed expectations continues to impress clients. Recently we've been competing against established West Coast and East Coast agencies for major RFPs and beating them. Colorado companies, if offered a powerful, local PR partner, would prefer to work with a Colorado-based agency. Fortunately, we're experiencing this tendency first-hand."

About GroundFloor Media
GroundFloor Media (GFM) is a Colorado-based public relations agency. Founded in April 2001, the agency was named a Colorado “success story” by PR Week. GFM develops customized public relations campaigns for clients nationwide across many sectors including technology, hospitality, healthcare, venture capital, services and government sectors. GFM’s unique business model has been featured in Entrepreneur, PR Week, PR News, The Denver Post, The Boulder County Business Report and The Boulder Daily Camera. Clients include MolsonCoors, CENTRIX Financial, The 2006 National Games of the Special Olympics, Morris Animal Foundation, Wild Divine and MX Logic. For more information, call 303.865.8119. For a complete list of clients and capabilities, visit