Leeds School of Business Selects GroundFloor Media to Undertake National Public Relations Campaign

Boulder, CO – November 2, 2004 – GroundFloor Media, Inc. (GFM), a Boulder-based public relations firm, announced today that it signed an agreement with The University of Colorado's Leeds School of Business to launch the school's first major public relations campaign following its recent re-branding initiative.

A leader in business education, The Leeds School provides undergraduate, master's and Ph.D. business programs to more than 3,300 students. U.S. News and World Report recently ranked Leeds' undergraduate program 39th, its undergraduate entrepreneurship program 14th, and its MBA program was ranked 26th among public universities in the country. Additionally, The Academy of Management Journal ranked Leeds' Ph.D. entrepreneurship program 1st in the nation.

"Leeds is the ideal GroundFloor Media client," says Laura Love, founder and president of GroundFloor Media. "The school has great stories to share about the caliber of its faculty and their research. We hope our work with Leeds will continue to build on the media attention the school has received for its academic excellence in business and related programs."

About GroundFloor Media
GroundFloor Media (GFM) is a Colorado-based public relations agency. Founded in April 2001, the agency was named a Colorado “success story” by PR Week. GFM develops customized public relations campaigns for clients nationwide across many sectors including technology, hospitality, healthcare, venture capital, services and government sectors. GFM’s unique business model has been featured in Entrepreneur, PR Week, PR News, The Denver Post, The Boulder County Business Report and The Boulder Daily Camera. Clients include MolsonCoors, CENTRIX Financial, The 2006 National Games of the Special Olympics, Morris Animal Foundation, Wild Divine and MX Logic. For more information, call 303.865.8119. For a complete list of clients and capabilities, visit www.groundfloormedia.com.