GroundFloor Media Continues to Expand, Hires Senior Public Relations Manager

Boulder, CO – November 16, 2004 – GroundFloor Media, Inc. (GFM), a Boulder-based public relations firm, announced today the addition of Sarah Bracken to its staff. Bracken will be a senior public relations manager, working on key accounts such as StarTek, Wild Divine and the University of Colorado's Leeds School of Business. In addition, Bracken will help chart GFM's growth, creating new methodologies for the company with regard to operations.

Bracken began her career at the world's largest PR agency, Fleishman-Hillard, and later at the Horn Group, both in San Francisco. At Horn, she worked on Nortel Networks' $2 billion acquisition of Clarify; managed media and analyst relations programs for tech-sector giants such as Indus, Baan, and Peoplesoft; and helped create and execute marketing and PR strategies for technology newcomers Petopia.com, BigWords.com, and Vicinity.com. Bracken also worked with BlueArc, Webplan, Brightware, WorldRes, and PlacesToStay.com. Since earning her MBA from Vanderbilt University in 2003, Bracken has also worked in PR with clients such as Saks, Inc., MAC Cosmetics, Gaylord Entertainment, and the Whitney Museum in NYC.

"Our entire business model is based on the philosophy of hiring only seasoned, senior-level PR professionals," said Laura Love, founder and president of GroundFloor Media. "Bringing in a PR pro with an MBA and years of agency experience adds a lot of value. Sarah will be a very important player at GFM – not only for our clients, but for our own growth, as well."

About GroundFloor Media
GroundFloor Media (GFM) is a Colorado-based public relations agency. Founded in April 2001, the agency was named a Colorado “success story” by PR Week. GFM develops customized public relations campaigns for clients nationwide across many sectors including technology, hospitality, healthcare, venture capital, services and government sectors. GFM’s unique business model has been featured in Entrepreneur, PR Week, PR News, The Denver Post, The Boulder County Business Report and The Boulder Daily Camera. Clients include MolsonCoors, CENTRIX Financial, The 2006 National Games of the Special Olympics, Morris Animal Foundation, Wild Divine and MX Logic. For more information, call 303.865.8119. For a complete list of clients and capabilities, visit www.groundfloormedia.com.