GroundFloor Media "Races" Toward Record Growth; Signs CENTRIX Financial As Newest Public Relations Account

Boulder, CO – April 11, 2005 – GroundFloor Media, Inc. (GFM), a Boulder-based public relations firm, announced today that it signed an agreement with CENTRIX Financial to manage the company's corporate public relations initiatives as well as its role as the Official Auto Finance Company of NASCAR and the title sponsor of The CENTRIX Grand Prix in Denver.

Headquartered in Centennial, CO, CENTRIX Financial is a financial services firm that offers innovative lending products focused on the auto finance industry through its nationwide network of auto dealerships and financial institutions. CENTRIX has underwritten nearly 200,000 loans totaling more than $3 billion since 1998.

"With our senior level team members having background in both the financial and motorsports industries, GroundFloor Media was poised to offer CENTRIX Financial the depth of experience it needs to manage its aggressive public relations plans for 2005 and beyond," said Laura Love, founder and president of GroundFloor Media. "We're excited to be partnered with such an exciting company – one that is doubling in size annually, is a leader in its field, and is a major player in NASCAR."

About GroundFloor Media
GroundFloor Media (GFM) is a Colorado-based public relations agency. Founded in April 2001, the agency was named a Colorado “success story” by PR Week. GFM develops customized public relations campaigns for clients nationwide across many sectors including technology, hospitality, healthcare, venture capital, services and government sectors. GFM’s unique business model has been featured in Entrepreneur, PR Week, PR News, The Denver Post, The Boulder County Business Report and The Boulder Daily Camera. Clients include MolsonCoors, CENTRIX Financial, The 2006 National Games of the Special Olympics, Morris Animal Foundation, Wild Divine and MX Logic. For more information, call 303.865.8119. For a complete list of clients and capabilities, visit