GroundFloor Media Lands New National Client

Morris Animal Foundation added to GFM's expanding client list

Boulder, CO – April 30, 2005 – GroundFloor Media, Inc. (GFM), a Boulder-based public relations firm, announced today that it signed an agreement with Morris Animal Foundation to spearhead a national public relations effort to generate awareness of the Foundation, its humane health studies and alliance partners.

Founded in 1948, Morris Animal Foundation leads the way in funding humane studies to improve companion animal and wildlife health and well-being. The Foundation donates more than $4 million annually to veterinary scientists all over the world and has funded more than 1,150 humane animal health studies with funds exceeding $36 million since its inception.

The Foundation has made significant achievements in controlling deadly diseases. It has played important roles in the discovery of vaccines for leukemia in cats and parvo virus in dogs. All support for the Foundation comes from pet owners, animal lovers, veterinarians and others dedicated to improving animal health.

"We are thrilled to have Morris Animal Foundation join the GroundFloor Media client list as they reflect our commitment to the nonprofit sector and our passion for companion animals and wildlife," said Laura Love, president of GroundFloor Media.

About GroundFloor Media
GroundFloor Media (GFM) is a Colorado-based public relations agency. Founded in April 2001, the agency was named a Colorado “success story” by PR Week. GFM develops customized public relations campaigns for clients nationwide across many sectors including technology, hospitality, healthcare, venture capital, services and government sectors. GFM’s unique business model has been featured in Entrepreneur, PR Week, PR News, The Denver Post, The Boulder County Business Report and The Boulder Daily Camera. Clients include MolsonCoors, CENTRIX Financial, The 2006 National Games of the Special Olympics, Morris Animal Foundation, Wild Divine and MX Logic. For more information, call 303.865.8119. For a complete list of clients and capabilities, visit