National PRSA Bronze Anvil Award presented to GroundFloor Media
Only agency headquartered in Colorado to receive honor for PR campaign
Boulder, CO – (June 23, 2005) – GroundFloor Media was the only agency headquartered in Colorado to receive the coveted 2005 Bronze Anvil Award, a national award sponsored by the Public Relations Society of America (PRSA). Winners of this award, which recognizes creative tactics in a public relations campaign, were announced at a special ceremony held June 9 in New York City.
GroundFloor Media received the Bronze Anvil Award for a customized press package it developed for its client, Portus Funds. The package, The Power of Three: A Three Dimensional Three Package Three Day Press Kit with Major Impact, was customized and hand-crafted to launch the Portus Equity Builder Fund I, a real estate private equity fund that allows qualified individuals, trusts, pension funds, and investment banking firms to invest in Boutique Apartments™. The first two press kits were "teasers" that did not contain any news information but were themed around the H2O and Aperture Boutique Apartments in Denver. The third press kit unveiled Portus Funds and included the news release and company background. The Portus Funds campaign achieved its financial objective and generated more than 2 million media impressions.
"The PRSA Bronze Anvil rewards great creativity and results in public relations tactics," said Sherry Goldman, 2005 PRSA Bronze Anvil Awards chair and president, Goldman Communications Group, Inc. "Only the best entries from across the country were selected to win this honor. We're proud to recognize the work that public relations practitioners do every day and as part of larger campaigns."
The Bronze Anvil Awards were created by PRSA more than 35 years ago to recognize outstanding public relations tactics. They are awarded in 50 categories and subcategories.
"This award recognizes not only the accomplishment of Portus, but also the tremendous talent of our senior-level staff and their dedication to managing each account from top to bottom," said Laura Love, president of GroundFloor Media. "Thank you to PRSA for such an outstanding honor."
About the Public Relations Society of America
The Public Relations Society of America (www.prsa.org), based in New York City, is the world's largest organization for public relations professionals. The Society has more than 28,000 professional and student members. PRSA is organized into 114 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 259 Chapters at colleges and universities throughout the United States.
About GroundFloor Media
GroundFloor Media (GFM) is a Colorado-based public relations agency. Founded in April 2001, the agency was named a Colorado “success story” by PR Week. GFM develops customized public relations campaigns for clients nationwide across many sectors including technology, hospitality, healthcare, venture capital, services and government sectors. GFM’s unique business model has been featured in Entrepreneur, PR Week, PR News, The Denver Post, The Boulder County Business Report and The Boulder Daily Camera. Clients include MolsonCoors, CENTRIX Financial, The 2006 National Games of the Special Olympics, Morris Animal Foundation, Wild Divine and MX Logic. For more information, call 303.865.8119. For a complete list of clients and capabilities, visit www.groundfloormedia.com.