GroundFloor Media Hires Seasoned PR Pro and Operations Manager

High caliber of new hires position agency for continued growth

Boulder, CO – (July 6, 2005) – GroundFloor Media, Inc. (GFM), a Boulder-based public relations firm, announced it hired Jennifer Wills as public relations manager and Kristina Pfefferle as operations manager. Both will add depth to the GFM team, as Wills brings key experience in corporate and agency PR, and Pfefferle offers an extensive background in company operations, client service and office management – primarily in the public relations field.

Wills began her career at Barnhart/CMI in Denver where she implemented media relations and community outreach programs on a local and national level. In 2003, she joined Ultimate Electronics, where she focused on internal communications, grand openings and promotional sponsorships. In 2003, she received the Corporate Employee of the Year award. At GFM, Wills will manage accounts including Morris Animal Foundation and James Avery.

Pfefferle worked for Metzger Associates in Boulder where she created the company's account services department and eventually oversaw agency operations, including working with management on revenue projects and financial targets. She also managed the company's communications systems and handled human resource related issues. Before joining Metzger, Pfefferle worked at Cunningham Communication (now Citigate Cunningham) in Cambridge, MA, where she learned the ropes of public relations, research and agency operations. At GFM, Pfefferle will be responsible for daily agency operations, management of agency systems and will build programs to complement GFM's public relations campaigns as well as assist the PR staff with administrative needs on their clients' behalf.

"With Wills and Pfefferle on our team, we are continuing to ensure that we offer talented and seasoned professionals to serve as partners to our clients," said Laura Love, president of GroundFloor Media. "GFM's reputation is built on the fact that our clients know their accounts are being taken care of and handled by experienced PR professionals. We've seen exceptional growth and success in this industry due to our senior-level talent, and the hire of Willis and Pfefferle only adds to the breadth of our talent base."

About GroundFloor Media
GroundFloor Media (GFM) is a Colorado-based public relations agency. Founded in April 2001, the agency was named a Colorado “success story” by PR Week. GFM develops customized public relations campaigns for clients nationwide across many sectors including technology, hospitality, healthcare, venture capital, services and government sectors. GFM’s unique business model has been featured in Entrepreneur, PR Week, PR News, The Denver Post, The Boulder County Business Report and The Boulder Daily Camera. Clients include MolsonCoors, CENTRIX Financial, The 2006 National Games of the Special Olympics, Morris Animal Foundation, Wild Divine and MX Logic. For more information, call 303.865.8119. For a complete list of clients and capabilities, visit