GroundFloor Media Lands Two New Clients

James Avery and Umbria added to GFM's expanding client list

Boulder, CO – (August 30, 2005) – GroundFloor Media, Inc. (GFM), a Colorado-based public relations firm recently announced that it signed an agreement with James Avery and Umbria to spearhead national public relations efforts on their behalf.

James Avery, a family owned, Texas-based jeweler offers quality, hand-crafted, jewelry design in silver, gold and gemstones. James Avery is dedicated to designing jewelry that is functional, yet expressive while remaining dedicated to lasting quality and design. By the end of 2005, James Avery will operate 39 stores in four states; Colorado, Georgia, Oklahoma and Texas.

Umbria is a unique web-based organization that uses technology within the online community to unveil the public image of companies, products and people. Umbria produces market research based on blogs, online message boards and chat rooms to help its clients improve marketing strategies.

About GroundFloor Media
GroundFloor Media (GFM) is a Colorado-based public relations agency. Founded in April 2001, the agency was named a Colorado “success story” by PR Week. GFM develops customized public relations campaigns for clients nationwide across many sectors including technology, hospitality, healthcare, venture capital, services and government sectors. GFM’s unique business model has been featured in Entrepreneur, PR Week, PR News, The Denver Post, The Boulder County Business Report and The Boulder Daily Camera. Clients include MolsonCoors, CENTRIX Financial, The 2006 National Games of the Special Olympics, Morris Animal Foundation, Wild Divine and MX Logic. For more information, call 303.865.8119. For a complete list of clients and capabilities, visit