Ground Floor Media Adds Two New Clients to Roster

Agency Spearheading Public Relations Efforts for 3VR Security and Tomboy Tools

Boulder, CO – (November 10, 2005) – GroundFloor Media, Inc. (GFM), a Colorado-based public relations firm, recently announced that it added 3VR Security and Tomboy Tools to its client base and is spearheading national public relations campaigns on their behalf.

3VR Security, Inc., based in San Francisco, addresses the most pressing issues in the security industry today: overwhelming data stores. The company developed the third generation video recorder; an appliance that not only performs the functionality of a high-end Digital Video Recorder (DVR), but also allows security professionals to find, sort and respond to data with google-type search methods. GFM is implementing a national media relations campaign to promote 3VR Security and its technology. To kick off the campaign, GFM organized national media tours on the East and West Coasts for the company's executives and will continue to conduct general media, trade and analyst relations for the company.

Tomboy Tools is a woman-owned company providing ergonomic home and garden tools for women. Tomboy Tools' products are sold via the Internet and directly to women through educational tool parties (think Pampered Chef or Tupperware parties). The company's do-it-yourself approach not only provides women with high-quality tools, but also empowers them, through education, to tackle home improvement projects with confidence. GFM is conducting national media relations campaigns to support Tomboy Tools.

About GroundFloor Media
GroundFloor Media (GFM) is a Colorado-based public relations agency. Founded in April 2001, the agency was named a Colorado “success story” by PR Week. GFM develops customized public relations campaigns for clients nationwide across many sectors including technology, hospitality, healthcare, venture capital, services and government sectors. GFM’s unique business model has been featured in Entrepreneur, PR Week, PR News, The Denver Post, The Boulder County Business Report and The Boulder Daily Camera. Clients include MolsonCoors, CENTRIX Financial, The 2006 National Games of the Special Olympics, Morris Animal Foundation, Wild Divine and MX Logic. For more information, call 303.865.8119. For a complete list of clients and capabilities, visit