GroundFloor Media Named Regional Agency of Record for Starbucks for Colorado, Montana, Utah and Wyoming

DENVER, CO – (January 30, 2006) – GroundFloor Media, Inc. (GFM), an award winning Colorado-based public relations firm, announced today it has been selected by Seattle-based Starbucks as its regional public relations agency for Colorado, Montana, Utah and Wyoming. GFM will support a wide array of public relations activities that include developing regional strategic initiatives, media relations, product launches, community outreach programs and sponsorships.

Starbucks is the leading retailer, roaster and brand of specialty coffee in the world, with more than 10,500 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The company is committed to offering the highest quality coffee and the "Starbucks Experience" while conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business.

"We are honored to partner with Starbucks, an exceptional company that is very committed to its local communities," said Laura Love, GroundFloor Media founder and president. "The scope and scale of our partnership indicates the breadth of our firm's expertise and the superb strategic capabilities we offer clients. We couldn't be happier to add another market leader to our growing list of clients."

About GroundFloor Media : GroundFloor Media (GFM) is a Colorado-based public relations agency. Founded in April 2001, the agency was named a Colorado “success story” by PR Week. GFM develops customized public relations campaigns for clients nationwide across many sectors including technology, hospitality, healthcare, venture capital, services and government sectors. GFM’s unique business model has been featured in Entrepreneur, PR Week, PR News, The Denver Post, The Boulder County Business Report and The Boulder Daily Camera. Clients include MolsonCoors, CENTRIX Financial, The 2006 National Games of the Special Olympics, Morris Animal Foundation, Wild Divine and MX Logic. For more information, call 303.865.8119. For a complete list of clients and capabilities, visit www.groundfloormedia.com.