GroundFloor Media Selected as Agency of Record for Coors Light and Zima XXX

DENVER, CO – (March 16, 2006) – GroundFloor Media, Inc. (GFM), a Colorado-based public relations firm, today reported that it has been selected by Coors Light and Zima XXX as the new public relations agency of record. GFM was awarded the Coors Light contract following a national competitive review process.

Coors Light is Coors Brewing Company's largest-selling brand and the fourth best-selling beer in the U.S. Headquartered in Golden, Colo., Coors is the third largest brewer in the U.S. and is a subsidiary of Molson Coors Brewing Company.

"It is an honor to be asked to support the work of these extraordinary brands," said Laura Love, founder and president of GroundFloor Media. "These two wins underscore our beverage industry experience as well as speak to GroundFloor Media's brand building expertise, award-winning best practices and continued focus on results. Our team is excited to serve Coors Light and Zima XXX as they maintain focus on increasing brand awareness and increasing market share."

About GroundFloor Media : GroundFloor Media (GFM) is a Colorado-based public relations agency. Founded in April 2001, the agency was named a Colorado “success story” by PR Week. GFM develops customized public relations campaigns for clients nationwide across many sectors including technology, hospitality, healthcare, venture capital, services and government sectors. GFM’s unique business model has been featured in Entrepreneur, PR Week, PR News, The Denver Post, The Boulder County Business Report and The Boulder Daily Camera. Clients include MolsonCoors, CENTRIX Financial, The 2006 National Games of the Special Olympics, Morris Animal Foundation, Wild Divine and MX Logic. For more information, call 303.865.8119. For a complete list of clients and capabilities, visit