GroundFloor Media Chosen as Agency of Record by Seattle Tech-Lifestyle Company
DENVER, CO – (August 28, 2006) – GroundFloor Media, Inc. (GFM), a Denver-based public relations firm, today reported that it has been selected as agency of record for Cozi, a Seattle-based tech-lifestyle company bringing unique technology tools to managing home life. The agency will serve as one of the primary drivers of Cozi's marketing efforts, including supporting the company as it launches its flagship product this fall. The comprehensive program encompasses media and analyst relations, grassroots and viral marketing techniques and strategic counsel on corporate positioning and messaging.
"GroundFloor Media very quickly introduced us to some of the most influential magazine reporters, writers and analysts," said Maya Babish, vice president of marketing for Cozi. "We've been very impressed with the agency's ability to move quickly and strategically and to utilize resources wisely as we look at our fast-approaching new product launch."
"Cozi allows GroundFloor Media to utilize its extensive consumer product and technology expertise," said Laura Love, founder and president of GroundFloor Media. "We are always seeking partnerships with innovative companies that have great stories to tell. Cozi has an enormous market opportunity, and we look forward to leveraging our industry expertise to solidly position the company, launch their flagship product and enhance their strategic plan."
About GroundFloor Media
GroundFloor Media, an award-winning public relations firm, is one of the fastest-growing companies in Colorado. Recognized by Colorado Biz magazine in 2005 as one of the "Top Companies" in the state, GroundFloor Media is no stranger to accolades and boasts a roster of notable clients from a variety of industries. Staffed entirely by senior-level PR pros, GroundFloor Media's clients include Children's Hospital Colorado, Coors Light, MX Logic, Molson, Starbucks, the 2006 Special Olympics USA National Games, Tennyson Center for Children, Thought Equity, Umbria and Zima XXX. For more information, call 303.865.8110. For a complete list of clients and capabilities, visit www.GroundFloorMedia.com.