GroundFloor Media, Qdoba Mexican Grill Forge Partnership
Colorado Public Relations Firm Selected by Nationwide Restaurant Chain
to Increase Visibility of New Store Openings and New Products
DENVER, CO – (April 2, 2007) – GroundFloor Media, Inc. (GFM), a Denver-based public relations firm, has been hired as the national agency of record for Qdoba Mexican Grill, a nationwide fast-casual restaurant chain featuring innovative Mexican dishes. GroundFloor Media will work with Qdoba Mexican Grill to develop a strategic public relations campaign, including innovative programs to generate visibility for new store openings and results-driven media relations efforts aimed at increasing awareness of the restaurants' unique products through national trade and consumer publications.
Founded in Denver in 1995, Qdoba now has more than 350 restaurants located in 40 states across the country. Qdoba's restaurants combine fresh ingredients with an innovative combination of sauces, salsas and marinades to create non-traditional, fast-casual Mexican fare.
"It's a privilege to join the Qdoba team as the company continues its growth in existing markets as well as its expansion into new ones," said Laura Love, president and founder of GroundFloor Media. "We have long admired Qdoba's unique brand; its menu, fun and pleasant atmosphere and fresh, customizable products form an ideal combination. We're excited to work with Qdoba's marketing and communications team and we're confident in our ability to communicate the Qdoba message at the national level."
A wholly owned subsidiary of Jack in the Box Inc. (NYSE: JBX), Qdoba Mexican Grill also features one-of-a-kind offerings like Qdoba Signature Burritos. The restaurant quickly won over customers and critics alike upon its opening in Denver more than 10 years ago. In fact, both The Denver Post and Westword, the city's weekly alternative newspaper, have honored Qdoba with the title of "Best Burrito" in Denver.
"We have been impressed with the results that GroundFloor Media has generated for its clients," said Karen Guido, vice president of marketing for Qdoba. "So when we decided to enlist a public relations agency as a partner, we were instantly drawn to the GroundFloor Media team. We've been impressed with GroundFloor Media's ability to move quickly toward our communications goals and already feel like we're moving forward on many key programs. It will be a pleasure to see this partnership grow."
About GroundFloor Media
GroundFloor Media, an award-winning public relations firm, is one of the fastest-growing companies in Colorado. Recently recognized by the Denver Business Journal as the No. 2 small company on the "Best Places to Work in Denver" list, GroundFloor Media is no stranger to accolades and boasts a roster of notable clients from a variety of industries. Staffed entirely by senior-level PR pros, GroundFloor Media's clients include Coors Light, Young Americans Center for Financial Education, Starbucks Coffee Company, The Tennyson Center for Children, Children's Hospital Colorado of Denver, National Indian Gaming Association, Market Force Information and Umbria. For more information, call 303.865.8110. For a complete list of clients and capabilities, visit www.GroundFloorMedia.com.