Denver-based GroundFloor Media Hires Tech-savvy Senior-level PR Professional

DENVER, CO – (May 14, 2007) – GroundFloor Media, Inc. (GFM), a Denver-based public relations firm, announces the addition of Ashley Cohen as senior public relations manager. Cohen joins a highly acclaimed team of senior-level PR professionals and brings a decade of relevant industry experience with a focus on technology, consumer product PR and public affairs.

Prior to joining GroundFloor Media, Cohen spent nearly three years as an account director for 104 West Partners, a Colorado-based high-tech PR agency. While at 104 West, Cohen was responsible for overseeing the strategic direction and tactical execution of the agency's consumer technology clients including Webroot Software, one of the leading Internet security developers, and Digital Chocolate, a top mobile gaming publisher founded by gaming pioneer Trip Hawkins. Cohen and her 104 West team were a finalist for the 2006 Sabre Awards in recognition of their PR efforts surrounding Webroot's first State of Spyware report.

Prior to joining 104 West, Ashley served as marketing & communications director for Tehama Sportswear, Clint Eastwood's luxury sportswear apparel and accessories line. While at Tehama, Ashley was responsible for managing all public relations and direct marketing activities, which included the launch of two successful licensee brands for IZOD and Arnold Palmer. Prior to her time at Tehama, Ashley served as an account executive with Metzger Associates, a high-tech public relations agency, where she helped launch the mobile gaming division of Sprint PCS and worked with business to business technology clients like Schlumberger, CDM Optics and OM Technologies. Ashley also has experience in public affairs, working directly with Colorado's Secretary of Technology and the U.S. Army's Office of the Chief of Public Affairs, Community Relations Division.

"Ashley's strong expertise in the technology industry is of great importance to us, as we increasingly see technology-based companies look to PR as a way to differentiate themselves," said Laura Love, president and founder of GroundFloor Media. "Ashley's knowledge and leadership capabilities, especially in the technology sector, will be essential as we continue to respond to this growth and build out GroundFloor Media's technology practice."

About GroundFloor Media
GroundFloor Media, an award-winning public relations firm, is one of the fastest-growing companies in Colorado. Recently recognized by the Denver Business Journal as the No. 2 small company on the "Best Places to Work in Denver" list, GroundFloor Media is no stranger to accolades and boasts a roster of notable clients from a variety of industries. Staffed entirely by senior-level PR pros, GroundFloor Media's clients include Coors Light, Qdoba Mexican Grill, Corporate Express, Young Americans Center for Financial Education, Starbucks Coffee Company, The Tennyson Center for Children, Children's Hospital Colorado, National Indian Gaming Association, Market Force Information and Umbria. For more information, call 303.865.8110. For a complete list of clients and capabilities, visit