GROUNDFLOOR MEDIA, COLORADO DEPARTMENT OF PUBLIC HEALTH AND ENVIRONMENT TEAM UP FOR EMERGENCY PREPAREDNESS, INFLUENZA PREVENTION
Denver PR Firm to Develop and Implement Statewide Campaign to Promote Pandemic Influenza Education, Emergency Preparedness Kits and Flu Immunizations
DENVER, CO – (July 17, 2007) – GroundFloor Media, Inc., a Denver-based public relations firm, is proud to announce it has been selected as the agency of record by the Colorado Department of Public Health and Environment's Office of Emergency Preparedness and Response (OEPR) to develop and implement a statewide media campaign designed to educate Colorado citizens about pandemic influenza, the need to assemble emergency preparedness kits and the importance of receiving annual influenza immunizations.
GroundFloor Media was selected through a competitive bidding process from among 15 Colorado-based communications agencies. The campaign proposed by GroundFloor Mediawhich will kick-off later this week and run through December 2007involves a combination of media relations, community relations, partnerships with key members of the Colorado business community, advertising and media partnerships, and creative, viral marketing programs.
"When we examined current social attitudes and past persuasive campaigns toward influenza prevention and emergency preparedness, it became clear that a traditional paid advertising effort would likely do little to spur Coloradans to take action on these important health matters," said Laura Love, president and founder of GroundFloor Media. "In order to move people to act, we believe Colorado deserves a creative, integrated campaign that truly engages residents, coupled with programs that make it easier for them to take action. We're excited that our new partners agree with this strategy and look forward to getting started."
Defined as a widespread outbreak of disease, a pandemicand specifically a severe pandemic flu outbreakcould cost Colorado $11.7 billion and result in an estimated 30,000 deaths and 1.4 million illnesses throughout the state, according to a recent report by the Trust for America's Health, a nonprofit based in Washington, D.C. In addition, state and local resources required to aid citizens during an emergency or disastersuch as severe weather, disease outbreak or terrorist attackwould be significantly depleted unless more citizens take measures to personally prepare for such occurrences. The media campaign will be designed to educate citizens, increase the number of Coloradans who receive influenza immunizations and encourage residents to assemble emergency preparedness kits for their homes, offices and cars.
"GroundFloor Media came to us with truly creative programs that we believe will generate real enthusiasm and interest in these very important matters," said Chris Lindley, section chief for the Office of Emergency Preparedness and Response of the Colorado Department of Public Health and Environment. "We look forward to working closely with them to 'move the needle' on emergency preparedness and influenza prevention in Colorado."
About GroundFloor Media
GroundFloor Media, an award-winning public relations firm, is one of the fastest-growing companies in Colorado. Recently recognized by the Denver Business Journal as the No. 2 small company on the "Best Places to Work in Denver" list, GroundFloor Media is no stranger to accolades and boasts a roster of notable clients from a variety of industries. Staffed entirely by senior-level PR pros, GroundFloor Media's clients include Coors Light, Qdoba Mexican Grill, Corporate Express, Young Americans Center for Financial Education, Starbucks Coffee Company, The Tennyson Center for Children, Children's Hospital Colorado, National Indian Gaming Association, Market Force Information and Umbria. or more information, call 303.865.8110. For a complete list of clients and capabilities, visit www.GroundFloorMedia.com.