Point B Taps GroundFloor Media as National Agency of Record

DENVER, CO – (December 3, 2007) – Point B Solutions Group, LLP, the first professional services firm to focus exclusively on project leadership and execution, has hired GroundFloor Media, Inc., as its national agency of record following an extensive agency search. GroundFloor Media, a Denver-based public relations agency, will work with Point B to develop a national strategic public relations plan for the firm.

“We were looking for an agency with national reach that would understand and effectively communicate our business proposition and unique model in any number of markets,” said Laura Yurdin, Point B’s chief communications officer. “We were impressed with GroundFloor Media’s scope, creativity and strategic thinking. It was clear that they were the right partner for us.”

Founded in 1995, Point B provides clients ranging from startups to Fortune 100 corporations with locally-based senior leaders who can step into any segment or role in a mission-critical project and help lead it to success. Point B’s clients include Microsoft, Alaska Airlines, Fred Meyer, Kaiser Permanente and Charles Schwab. A $60 million practice with approximately 350 associates in Seattle, Portland, Ore., Denver, Phoenix, San Francisco, Chicago and Los Angeles, Point B was recently recognized by the Wall Street Journal as one of the top small workplaces in the United States.

“There are many parallels between our two firms,” said Laura Love, president and founder of GroundFloor Media. “Both Point B and GroundFloor Media only offer senior-level talent to our clients and put a premium on client service, collegiality and professional growth. We are extremely excited about our partnership with Point B and look forward to working together to further its business and communication objectives.”

About GroundFloor Media
GroundFloor Media, an award-winning public relations firm, is one of the fastest-growing companies in Colorado. Recently recognized by the Denver Business Journal as the No. 2 small company on the “Best Places to Work in Denver” list, GroundFloor Media is no stranger to accolades and boasts a roster of notable clients from a variety of industries. Staffed entirely by senior-level PR pros, GroundFloor Media’s clients include Children's Hospital Colorado, Colorado Department of Public Health and Environment, Coors Light, Corporate Express, Fuser, National Indian Gaming Association, Qdoba Mexican Grill, SmartyPig, Starbucks Coffee Company, The Tennyson Center for Children, VICORP Restaurants, Inc., Young Americans Center for Financial Education and Umbria. For more information, call 303.865.8110. For a complete list of clients and capabilities, visit www.GroundFloorMedia.com.