VICORP Restaurants Inc Taps GroundFloor Media as its National Agency of Record

DENVER, CO – (February 7, 2008) – VICORP Restaurants, Inc., owner of Village Inn and Bakers Square restaurants, has hired GroundFloor Media, a Denver-based public relations agency, as its national agency of record. Following an extensive and competitive agency search, VICORP selected GroundFloor Media to implement a national public relations and community relations campaign to strategically support its 402 restaurants in 25 states. The campaign includes innovative programs to generate visibility and sales for both brands as well as results-driven media relations efforts aimed at increasing awareness of the restaurants' unique products through national trade and consumer publications.

“Since we met GroundFloor Media, it was evident to our entire team at VICORP that the agency understands the fast-paced nature of our business and has come to the table with innovative solutions to help us meet our goals,” said Josh Kern, vice president of marketing, VICORP Restaurants, Inc. “The company clearly has vast experience in the food and restaurant industry and their creativity and out-of-the-box thinking is exceptional. We are really excited to see this partnership grow.”

Headquartered in Denver and founded in 1958, VICORP’s restaurants are known for their award-winning pies and offer distinct, high-quality menu items for breakfast, lunch and dinner. In 2007, Village Inn and Bakers Square received 32 combined Blue Ribbon Awards at the American Pie Council’s National Pie Championship.

“For our industry, it is refreshing to have a Denver-based corporation of this caliber look to this market for public relations support,” said Laura Love, president and founder of GroundFloor Media. “VICORP has a long-standing heritage with its customers and there is a strong passion among the executives for what the company does – delivering good food to its customers. There are exciting programs planned for 2008 and we're confident in our ability to communicate these programs at the national and community level.”

About GroundFloor Media
GroundFloor Media, an award-winning public relations firm, is one of the fastest-growing companies in Colorado. Recently recognized by the Denver Business Journal as the No. 1 small company on the “Best Places to Work in Denver” list, GroundFloor Media is no stranger to accolades and boasts a roster of notable clients from a variety of industries. Staffed entirely by senior-level PR pros, GroundFloor Media’s clients include Qdoba Mexican Grill, Point B Solutions, America on the Move, Corporate Express, Rally, Fuser, Colorado Garden Show, Inc., Children's Hospital Colorado and the Colorado Department of Public Health and Environment. For more information, call 303.865.8110. For a complete list of clients and capabilities, visit www.GroundFloorMedia.com.