SmartyPig Selects GroundFloor Media as its National PR Agency

DENVER, CO – (June 11, 2008) – SmartyPig®, the first online savings solution that helps people save for specific goals while making accounts public so family and friends can contribute, recently announced GroundFloor Media as its national agency of record. The Denver-based public relations agency worked with SmartyPig to prepare the company for its public launch in April and will continue to implement a national strategic public relations plan promoting SmartyPig as a smart, simple and rewarding way to save for a specific goal.

“GroundFloor Media has the creativity, strategic thinking and the media connections that will help get our message out to the masses,” said Jon Gaskell, co-founder of SmartyPig. “It is important that Americans, young and old, understand we can no longer live by credit. Reversing that ‘buy now, pay later mentality’ is what SmartyPig is all about. We feel strongly GroundFloor will help us promote our service and message of saving before you make a major purchase. It’s the best way to make your money work for you.”

With consumers racking up more than $2.2 trillion in credit card purchases and cash advances, and lenders collecting a record $18.1 billion in penalty fees – last year alone, SmartyPig is filling a real need in the marketplace. Using groundbreaking technology and the latest in security standards, SmartyPig helps users reach their savings goals faster by allowing them to invite family and friends to contribute to their accounts, giving additional incentive boosts from top retailers who sell exactly what users are saving for and offering a very competitive interest rate.

“We are pleased to partner with SmartyPig and look forward to promoting the company’s solution to the credit crunch,” said Laura Love, president and founder of GroundFloor Media. “It is an important mission and one that GroundFloor Media is committed to elevating on a national level.”

Opening and maintaining a SmartyPig account is free and customers can have as many savings accounts as they wish, each with an unlimited number of savings goals. In just 10 weeks after launching SmartyPig, the company has account holders in all 50 states and the District of Columbia and was named 2008 Best of the Web, by, a leading online finance and banking blog.

About GroundFloor Media
GroundFloor Media, an award-winning public relations firm, is one of the fastest-growing companies in Colorado. Recently recognized by the Denver Business Journal as the No. 1 small company on the “Best Places to Work in Denver” list, GroundFloor Media is no stranger to accolades and boasts a roster of notable clients from a variety of industries. Staffed entirely by senior-level PR pros, GroundFloor Media’s clients include Qdoba Mexican Grill, Point B Solutions, America On the Move, Rally Software Development, Morton’s The Steakhouse, Corporate Express, CH2M HILL, Fuser, Colorado Garden Show Inc., Children's Hospital Colorado and the Colorado Department of Public Health and Environment. For more information, call 303.865.8110. For a complete list of clients and capabilities, visit