GroundFloor Media Receives Three Gold Pick and Four Silver Pick Awards from PRSA Colorado

PR Agency recognized for outstanding work with Colorado Department of Public Health and Environment, Young Americans Center for Financial Education and Qdoba Mexican Grill, among others

DENVER, CO – (September 24, 2008) – GroundFloor Media, Inc., a Denver-based public relations agency, was awarded three Gold Pick awards and four Silver Pick awards for campaigns developed and executed for national, regional and local consumer, technology and nonprofit clients. The awards were presented by the Colorado Chapter of the Public Relations Society of America (PRSA) on September 18 in Lakewood, Colo.

GroundFloor Media received a 2008 Gold Pick award in the guerilla tactics category for its “What If? Colorado” campaign for the Colorado Department of Public Health and Environment. The campaign utilized a variety of tactics including a reality competition and online social marketing program to educate Coloradans about pandemic influenza and the need for emergency preparedness.

Another Gold Pick award was presented to GroundFloor Media for its work with the Young Americans Center for Financial Education. GroundFloor Media developed and implemented a local media relations campaign around the Young Americans Center’s 20th anniversary celebration to further brand awareness of the Center in the Denver area and educate the community about the need for financial education for young people.

GroundFloor Media received its third Gold Pick award for its “Q-dentity” corporate brand management program (www.qdoba.com/qdentity), developed to build brand awareness for Qdoba Mexican Grill. In this national media relations and online campaign, the GroundFloor Media team commissioned a national third-party food psychologist expert to create unique “food personalities” or “Q-dentities” based upon customers’ Mexican food preferences.

In the community relations category, GroundFloor Media earned a Silver Pick award for its work with Starbucks Coffee Company. The agency worked with Starbucks to plan the first-ever Carved in Stone Concert and Coffee Festival at Red Rocks Amphitheatre featuring Ryan Adams, Lucinda Williams, DeVotchka, the Old 97s, and Jesse Sykes and the Sweet Hereafter.

GroundFloor Media’s public relations campaign for Children's Hospital Colorado’s move to its new facility also earned a Silver Pick award. The agency and its client executed an aggressive, proactive media relations strategy during the weekend of the move to the new hospital with local and regional media.

Another Silver Pick award was earned by GroundFloor Media in the special events category for the public relations program developed for Colorado Garden Show, Inc. (CGS). CGS enlisted the agency to help raise awareness for the nonprofit organization and its horticultural grant and scholarship programs - and to promote and drive attendance to the 2008 Colorado Garden & Home Show.

GroundFloor Media’s final Silver Pick award of the evening was presented in the crisis communications category. The agency received this award for its work managing both the internal and external communications surrounding VICORP Restaurant Inc.’s Chapter 11 bankruptcy filing in April 2008.

About GroundFloor Media GroundFloor Media, an award-winning public relations firm, is one of the fastest-growing companies in Colorado. Recently recognized by The Holmes Report as the Best Boutique Agency to Work For and one of three finalists named to the Denver Metro Chamber of Commerce’s Small Business of the Year award, GroundFloor Media is no stranger to accolades and boasts a roster of notable clients from a variety of industries. Staffed entirely by senior-level PR pros, GroundFloor Media’s clients include Qdoba Mexican Grill, Point B Solutions, America On the Move, Rally Software Development, CH2M HILL, Fuser, Colorado Garden Show, Inc., Bellco Credit Union and Children's Hospital Colorado. For more information, call 303.865.8110 and for a complete list of clients and capabilities, visit www.GroundFloorMedia.com.