Get Smart Schools Selects GroundFloor Media as its PR Agency of Record

DENVER, CO – (September 26, 2008) – GroundFloor Media Inc., a Denver-based public relations agency, is proud to announce that it has been selected as the PR agency of record for Get Smart Schools, a new nonprofit education reform organization in Colorado.

Get Smart Schools is a group of educators, leaders, entrepreneurs and school officials working together for the good of Colorado kids. The organization’s mission is to stimulate and support the creation of new, high-performing public schools for underserved students in kindergarten through 12th grade in the urban core of Colorado’s Front Range.

As it stands now, Colorado ranks 32nd worst in the nation on the poverty achievement gap in reading and 43rd in math. Get Smart Schools aims to have a big impact on closing that gap by creating a pipeline of autonomous public schools that are focused on the needs of students and on maintaining high levels of achievement.

“At Get Smart Schools, we believe in the power of collaborative thinking to break through barriers and envision new solutions when it comes to educational reform,” said Amy Slothower, executive director of Get Smart Schools. “As such, we were particularly impressed by GroundFloor Media’s creative, forward-thinking approach to marketing communications and knew that we wanted to partner with such a like-minded group.”

GroundFloor Media worked with the organization to develop its overarching messaging, as well as promote its official launch in September. In addition to planning the logistics around the launch, GroundFloor Media will endeavor to build brand awareness for Get Smart Schools through targeted media outreach across Colorado’s Front Range.

“It is a true honor to be able spread the word about Get Smart Schools,” said Laura Love, founder and president of GroundFloor Media. “With nearly half of all students in the Front Range’s urban core failing to graduate from high school, and more than two thirds of new jobs requiring college education or advanced training, it is clear that our education system is in need of innovative ideas like those proposed by this new organization. We are committed to making sure the members of the Front Range community are aware of its important mission, vision and goals.”

About GroundFloor Media GroundFloor Media, an award-winning public relations firm, is one of the fastest-growing companies in Colorado. Recently recognized by The Holmes Report as the Best Boutique Agency to Work For and one of three finalists named to the Denver Metro Chamber of Commerce’s Small Business of the Year award, GroundFloor Media is no stranger to accolades and boasts a roster of notable clients from a variety of industries. Staffed entirely by senior-level PR pros, GroundFloor Media’s clients include Qdoba Mexican Grill, Point B Solutions, America On the Move, Rally Software Development, CH2M HILL, Fuser, Colorado Garden Show, Inc., Bellco Credit Union and Children's Hospital Colorado. For more information, call 303.865.8110 and for a complete list of clients and capabilities, visit www.GroundFloorMedia.com.