The Center for Empowered Living and Learning Partners with GroundFloor Media

Integrated campaign relies on media relations and social media to share news about exhibit’s grand opening and center’s ongoing community leadership

DENVER, CO – (March 3, 2009) – The Center for Empowered Living and Learning (The CELL) selected GroundFloor Media as its strategic public relations partner to build awareness around the grand opening of its exhibit, Anyone, Anytime, Anywhere: Understanding the Threat of Terrorism, as well as to spread the word about the importance of education and preparedness in the face of terrorism.

The CELL is a nonprofit, nonpartisan institution that aims to educate, empower and engage individuals and organizations to help combat terrorism. Its exhibit is a dynamic, interactive experience with content developed by world-renowned experts that provides visitors with an in-depth understanding of the history of terrorism, the methods terrorists employ and the extent to which terrorism impacts societies around the world. Through this exhibit, along with an array of educational programs, The CELL seeks to provide the knowledge and tools needed to proactively effect change in order to help shape a better, safer world.

“It is imperative that Coloradans – and our friends across the country – understand the threat of terrorism and what they can do in their own communities to help in the fight against it,” explained Melanie Pearlman, executive director of The CELL. “GroundFloor Media’s team provides us the opportunity to get that word out through both traditional and non-traditional public relations strategies.”

In addition to media outreach around the exhibit’s grand opening celebration, GroundFloor Media will utilize The CELL’s subject matter experts and educational programming to position the organization as the place to turn for the latest scholarly insights regarding terrorism and information on how to respond proactively to the ongoing threats to society posed by terrorists. The agency will also work with The CELL to generate an online buzz about the organization via a variety of social media channels.

About GroundFloor Media GroundFloor Media, an award-winning public relations agency, is one of the fastest-growing companies in Colorado. Recently recognized by The Holmes Report as the Best Boutique Agency to Work For and one of three finalists named to the Denver Metro Chamber of Commerce’s Small Business of the Year award, GroundFloor Media is no stranger to accolades and boasts a roster of notable clients from a variety of industries. Staffed entirely by senior-level PR pros, GroundFloor Media’s clients include Qdoba Mexican Grill, Point B Solutions, Bellco Credit Union, Alta Colleges, Rally Software Development, Morton’s The Steakhouse, Colorado Garden Show Inc. and Children's Hospital Colorado. For more information, call 303.865.8110 and for a complete list of clients and capabilities, visit www.GroundFloorMedia.com.