GroundFloor Media Recognized with Top Industry Awards by Public Relations Society of America, Colorado Chapter
Denver-based GroundFloor Media awarded for local and national media relations, brand management and blogging campaigns
DENVER, June 30, 2009- GroundFloor Media Inc (www.groundfloormedia.com), a Denver-based hybrid communications agency, was awarded two Gold Pick and three Silver Pick awards for campaigns developed and executed for Children's Hospital Colorado, Young Americans Center for Financial Education, CH2M HILL, Qdoba Mexican Grill and Fuser.com. The awards were presented by the Colorado Chapter of the Public Relations Society of America (PRSA) on May 7 at The Ritz-Carlton in Denver.
GroundFloor Media received a Gold Pick award in the special events category for publicizing Children's Hospital Colorado’s move in September 2007 from its former downtown locale to its new, state-of-the-art facility at the medical campus at I-225 and Colfax in Aurora, Colo. The campaign generated more than 65 stories, media impressions exceeded five million, and the campaign surpassed its stated objectives.
GroundFloor Media received a second Gold Pick award for its media relations campaign with Young Americans Center for Financial Education. Charged with the task of strengthening Young Americans Center’s reputation in the Denver area and educating the community about the lack of financial education for young people, the GroundFloor Media team secured numerous editorial placements featuring the Young Americans Center’s 20th anniversary.
GroundFloor Media earned a Silver Pick award for its consultation with CH2M HILL, Enterprise Management Solutions (EMS), regarding CH2M HILL’s (EMS) work with the U.S. Department of Energy’s new Solar America Cities initiative. GroundFloor Media guided CH2M HILL (EMS) to highlight its expertise in renewable energy, explain to key audiences the role the company would play in delivering solar energy to 25 American cities, and to showcase one of the company’s most compelling renewable energy offerings: solar mapping portals. As a result of this campaign, more than 37 articles were published and CH2M HILL received numerous inquires on solar mapping and several new clients.
A second Silver Pick award was earned by GroundFloor Media for its creative and innovative Q-dentity campaign for Qdoba Mexican Grill. Using the 2008 Presidential election as a launching point, GroundFloor Media created an interactive campaign, assigning consumers a “Q-dentity” based on their responses to the questions on the Taste Bud Politics microsite (www.tastebudpolitics.com). GroundFloor Media’s efforts helped refresh consumer interest, as the microsite received a total of 99,942 visits and 112,036 page views, and more than 46,573 people took the online Q-dentity quiz (as of Nov. 8, 2008). A third Silver Pick award was awarded to GroundFloor Media for the agency’s support in launching and increasing public awareness of Fuser.com through the blogging community.
About GroundFloor Media
GroundFloor Media, an award-winning hybrid communications agency, is one of the fastest-growing companies in Colorado. Recently recognized by The Holmes Report as the Best Boutique Agency to Work For and one of three finalists named to the Denver Metro Chamber of Commerce’s Small Business of the Year award, GroundFloor Media is no stranger to accolades and boasts a roster of notable clients from a variety of industries. Staffed entirely by senior-level public relations pros, GroundFloor Media's clients include Qdoba Mexican Grill, Point B Solutions, Bellco Credit Union, Rally Software Development, Morton’s The Steakhouse, Colorado Garden Show Inc., Children's Hospital Colorado and Westwood College. For more information, call 303.865.8110 and for a complete list of clients and capabilities, visit www.GroundFloorMedia.com.