GroundFloor Media Adds Seasoned Public Relations Expert Jim Licko to Expanding Team

DENVER (September 2, 2009) – GroundFloor Media Inc., a Denver-based hybrid communications agency, proudly announces the addition of Jim Licko as senior public relations manager. Licko joins a team of award-winning, senior-level industry professionals each with more than a decade of industry experience to the agency.

Licko brings a broad scope of expertise to GroundFloor Media including crisis management, consumer public relations, government relations, public affairs and social media outreach. While most recently at Pete Webb Public Relations, Licko implemented and managed communication and social media campaigns for key accounts including Colorado Department of Transportation, Jacob’s Entertainment, BroccoSprouts and the City of Blackhawk. He started his career as a broadcast news reporter, and later a sports reporter/anchor at KWWL-TV in eastern Iowa and also served as vice president of public relations for the integrated marketing firm MCS.

”As a former journalist, Jim has a keen sense for developing successful media strategies and enjoys keeping his finger on the pulse of the ever-changing media industry. Those skills have led to his keen expertise in crisis communication and social media – two of GroundFloor Media’s key service lines,” commented Ramonna Tooley, vice president and managing partner of GroundFloor Media. “We are thrilled to have Jim join our team; I’m confident that his talents and relationships with the media and community will greatly benefit our team and our clients locally and across the country.”

Licko is an active proponent of civic and community volunteerism, donating time and efforts to several Denver-area organizations including Parent Pathways, the Youth Opportunity Foundation and Trout Unlimited. He also recently graduated from the 2009 Denver Metro Chamber’s Leadership Denver program.

About GroundFloor Media
Staffed entirely by seasoned industry pros, GroundFloor Media is a leader in developing ingenious communications programs that are on the leading edge of social media, experiential marketing, crisis communication and evolutionary public relations. Ambitious brands like Qdoba Mexican Grill, Children's Hospital Colorado, Coors Light, BNSF Railway, USA Cycling and Starbucks Coffee Company have collaborated with GroundFloor Media to ignite vibrant public conversations with the people and companies they serve. For more information on one of the most award-winning and fastest-growing PR firms in the New West, call 303-865-8110 or visit www.GroundFloorMedia.com.