GroundFloor Media Selected as National Agency of Record by Phoenix Multisport

GroundFloor Media to generate awareness and expand nonprofit’s mission

DENVER, March 2, 2010 - GroundFloor Media Communications (, a Denver-based public relations agency, has been retained by Phoenix Multisport, a Boulder, Colo.-based nonprofit whose mission is to foster a supportive, physically active community for individuals who are recovering from alcohol and substance abuse and those who choose to live a sober life. GroundFloor Media will work with Phoenix Multisport to generate awareness for the nonprofit and expand its mission.  

“At the core of our philosophy is the belief that anything is possible when individuals learn how to access their inner reserves of emotional and physical strength. Through this community, individuals can change themselves in positive ways that can be sustained for a lifetime,” said Scott Strode, founder and executive director of Phoenix Multisport. “We look forward to working with GroundFloor Media to share our powerful mission and story.” 

Since its launch in 2007, more than 2,000 people have participated in Phoenix Multisport’s ( programs. The organization hosts more than 35 activities a week, ranging from running and mountain climbing to biking, yoga and social events. These events are free to anyone in the area who wants both a good workout and a supportive, sober social network.

“Phoenix Multisport has a great story to tell – helping members tap into the transformative powers of an active lifestyle to develop and maintain the emotional strength they need to stay sober – and we are more than thrilled to develop public relations tools to help them garner national brand awareness,” said Laura Love, president and founder of GroundFloor Media. 

About GroundFloor Media Communications
Staffed entirely by seasoned industry pros, GroundFloor Media Communications is a leader in developing ingenious communications programs that are on the leading edge of social media, experiential marketing, crisis communication and evolutionary public relations. Ambitious brands like Qdoba Mexican Grill, Children's Hospital Colorado, BNSF Railway, USA Cycling and Starbucks Coffee Company have collaborated with GroundFloor Media to ignite vibrant public conversations with the people and companies they serve. For more information on one of the most award-winning and fastest-growing PR firms in the New West, call 303-865-8110 or visit