Denver-based communications agency deepens team’s technology, consumer product, BtoB and social media expertise

DENVER, April 27, 2010 - GroundFloor Media Communications (, a Denver-based public relations agency, announced the addition of Alexis Anzalone and Kimmie Greene to the agency’s highly acclaimed team of seasoned public relations professionals. Anzalone and Greene bring a broad range of industry experience in business, consumer and technology PR, as well as social media.

Anzalone joins the team as social media/public relations manager. Most recently, Anzalone worked at Formula, a boutique public relations agency in San Diego. At Formula, Anzalone managed both traditional and social media programs for major brands across numerous industries including hospitality, natural foods, consumer electronics, automotive, industrial and aviation lubricants, audio and video production equipment, and software solutions. She was instrumental to Kashi Company’s launch of its first frozen entrée line; managed countless hardware and software launches for Avid Technology; and directed marketing communications for the automotive, aviation and industrial segments of ConocoPhillips Lubricants. Anzalone also managed ongoing social media programs for consumer and B2B clients that included Pinkberry, Moxie Interactive and Barney & Barney LLC, in addition to utilizing social media to launch a major software upgrade for Sorenson Media, the global leader in video encoding and compression technology. You can follow Anzalone on Twitter @aanzalone.

Greene serves as senior public relations manager and brings experience from working within a wide range of companies including nonprofit organizations, government agencies and multi-national corporations. Most recently, Greene worked for Level 3 Communications Inc., one of the largest telecom network operators in the world. In this role she managed media and analyst relations for new product launches as well as financial earnings and corporate acquisitions in North America, Europe, Asia and Latin America. Prior to Level 3, Greene combined her experience in technology with a longstanding background in education as director of marketing and community relations for College in Colorado, a public-private partnership of the Colorado Department of Higher Education. You can follow Greene on Twitter at @kbgreene.

“As technology and social media continue to change the communications landscape, GroundFloor Media remains committed to continually evolving and growing to meet our clients’ needs,” said Ramonna Tooley, vice president and managing partner of GroundFloor Media. “Alexis and Kimmie add proven talent to our team and enable GroundFloor Media to continue providing our clients with leading-edge PR programs and tools needed to meet their business goals.”

About GroundFloor Media Communications
Staffed entirely by seasoned industry pros, GroundFloor Media Communications is a leader in developing ingenious communications programs that are on the leading edge of social media, experiential marketing, crisis communication and evolutionary public relations. Ambitious brands like Qdoba Mexican Grill, Children's Hospital Colorado, Coors Light, BNSF Railway, Bellco Credit Union, USA Cycling, America On the Move and Starbucks Coffee Company have collaborated with GroundFloor Media to ignite vibrant public conversations with the people and companies they serve. For more information on one of the most award-winning and fastest-growing PR firms in the New West, call 303-865-8110, visit, follow us on Twitter @GroundFloorPR, become a fan at or check out our blog at