GroundFloor Media Selected as Agency of Record by The Colorado Health Foundation

GroundFloor Media to generate awareness for Colorado health care initiatives via traditional and social media programs

DENVER, July 12, 2010 - GroundFloor Media Communications (www.groundfloormedia.com), a Denver-based public relations agency, has been retained by the Colorado Health Foundation (www.coloradohealth.org), one of the largest foundations in the state, whose mission is to make Colorado the healthiest state in the nation. GroundFloor Media’s work will position the Foundation as a thought leader and innovator in addressing the health care needs of Coloradans. The agency will execute traditional and social media programs to share health care messages with key audiences and provide ongoing strategic counsel on key communications initiatives. 

“Collaboration is the best medicine for Colorado's lagging health status, which is why everything we do is done in collaboration with others,” said Chuck Reyman, vice president of communications for the Colorado Health Foundation. “Only by bringing together individuals, businesses, nonprofits, policymakers and other stakeholders can we hope to overcome the barriers to better prevention and health care access for all Coloradans. By engaging with GroundFloor Media, we hope to generate awareness for our organization with the audiences that matter to us and to those we serve.” 

With more than $900 million in assets, the Foundation provides grants and partners with a variety of forward-thinking organizations and nonprofits to increase the number of Coloradans with health insurance, ensure they have access to quality, coordinated care, and encourage healthy living. In 2008, the Foundation invested more than $44 million in improving health and health care in Colorado and approved 178 grants for 134 organizations. Along with its partners and grant recipients, the Foundation invests in the community on important projects like promoting access to care in underserved areas, funding statewide electronic medical records efforts and growing Colorado’s network of safety net and school-based health clinics.

“The Colorado Health Foundation has a great story to tell – ensuring Coloradans have access to quality health care in order to foster healthy living. Access to health care and the resources to live a healthy life can be incredible challenges for many in our state, and we are thrilled to develop traditional and non-traditional public relations strategies to help the Foundation garner awareness for such an important mission,” said Ramonna Tooley, vice president and managing partner of GroundFloor Media.

About GroundFloor Media Communications
Staffed entirely by seasoned industry pros, GroundFloor Media Communications is a leader in developing ingenious communications programs that leverage the leading edge in Evolutionary Public Relations™ through social media, media and influencer relations, crisis communication, cause marketing, internal communications and experiential marketing. Ambitious brands like Qdoba Mexican Grill, Children's Hospital Colorado, Coors Light, Bellco Credit Union and Starbucks Coffee Company have collaborated with GroundFloor Media to ignite vibrant public conversations with the people and companies they serve. For more information on one of the most award-winning and fastest-growing PR firms in the New West, call 303-865-8110, visit www.GroundFloorMedia.com or follow the firm on Twitter or Facebook