GroundFloor Media Expands Health Care Practice to Include St. Anthony Central Hospital

GroundFloor Media named communications agency of record to support hospital transition to new medical campus

DENVER, Aug. 3, 2010GroundFloor Media Communications, a Denver-based public relations agency, recently expanded its health care practice with the addition of St. Anthony Central Hospital. Building on team experience gained from other high-profile hospital moves in Denver, including Children's Hospital Colorado and University of Colorado Hospital, members of the GroundFloor Media team are working with St. Anthony Central Hospital as the hospital prepares to move to the St. Anthony Medical Campus in Lakewood, Colo.

GroundFloor Media will execute a strategic internal and external communications campaign to prepare for, highlight and celebrate St. Anthony Hospital’s transition to the new St. Anthony Medical Campus in the summer of 2011. Campaign components include an employee "name the project" contest, local and regional media relations, employee and crisis communications, and social media and community outreach.

“We are thrilled to work with the communications and leadership teams at St. Anthony Central Hospital and to implement some of the best practices that members of our team have learned from two other successful, high-profile hospital moves,” said Ramonna Tooley, vice president and managing partner of GroundFloor Media. “This is an exciting time for Colorado and the Rocky Mountain region, as we gain another state-of-the-art medical campus.”

St. Anthony Central Hospital is Colorado’s largest nonprofit Level I trauma center and is a nationally recognized full-service health care organization with renowned programs in trauma, cardiovascular services, neurosciences, orthopedics and women’s services.

About GroundFloor Media Communications
Staffed entirely by seasoned industry pros, GroundFloor Media Communications is a leader in developing ingenious communications programs that leverage the leading edge in Evolutionary Public Relations™ through social media, media and influencer relations, crisis communication, cause marketing, internal communications and experiential marketing. Ambitious brands like Children's Hospital Colorado, Boulder Community Hospital, America On the Move, Qdoba Mexican Grill, Coors Brewing Company Bellco Credit Union and Starbucks Coffee Company have collaborated with GroundFloor Media to ignite vibrant public conversations with the people and companies they serve. For more information on one of the most award-winning and fastest-growing PR firms in the New West, call 303-865-8110, visit www.groundfloormedia.com or follow the firm on Twitter or Facebook.